Consumer Healthcare Marketing - CMX - Senior Manager

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand "” with heart at its center "” our purpose sends a personal message that how we deliver our services is just as important as what we deliver. Our Heart At Work Behaviorsâ„¢ support this purpose. We want everyone who works at CVS Health to feel empowered by the role they play in transforming our culture and accelerating our ability to innovate and deliver solutions to make health care more personal, convenient and affordable. Our Customer Success and Growth Organization is at the heart of our member, patient, and customer experiences as we have a unique focus on defining meaningful moments for those we serve. Our north star is creating heartfelt, personalized moments by listening to feedback to remove existing obstacles and simplify enterprise experiences. You are joining a team that cares for the well-being of our colleagues by working together in a supportive, collaborate and agile environment. As Senior Manager of Consumer Healthcare Marketing on our CVS Media Exchange (CMX) business, you'll work cross functionally across the Enterprise to build and package up sales opportunities for our fast-growing retail media network within the 6th largest company in the US. Your aim is to maximize advertiser & CVS goals including; campaign performance, media investment, increased trips and site visits and category-specific programs. Reporting to the Director of Client Solutions for CMX, you'll visibly affect the CMX campaign roadmap through both ownership and support capacities. Responsibilities include, but not limited to: You'll serve as the internal contact for the CMX business, promoting alignment with cross-functional teams including Front Store Marketing, Merchandising, and Loyalty & Personalization. As an owner of relationships with essential internal stakeholders, your clear understanding of CVS marketing and retail priorities will translate into deeper advertiser relationships. In partnership with the CMX Partner Management Team, you'll identify revenue-driving opportunities that integrate advertiser and CVS marketing goals, bringing to life win-win scenarios via Tent Pole Events and other uniquely curated occasions throughout the year. A newly formed team within CMX, we are always evolving as we want to best meet the needs of the market while staying true to our broader CVS mission and commitment to our customers. You'll help drive internal education and advocacy for CMX by aligning to key tentpoles and building exclusive programs that enable advertisers to connect with high-intent CVS shoppers. You'll lead cross-functional meetings to socialize progress, demonstrate value and bring others along on our exciting journey. You'll co-create and deploy best practices WoW and joint learning agendas across CMX and essential CVS teams to create the strongest advertiser experience. Comfort with vetting new business potential is essential to success as you'll be independently driving forward recommendations to improve and expand the CMX business. Examples include creating category-specific 360-degree media packages and vetting new operating models / approaches. As you further own workstreams, you'll assess the landscape, gather input from appropriate partners, explore feasibility (e.g. legal review, operational readiness), and produce project deliverables (e.g. advertiser pitch collateral, business cases & white papers). Your continued knowledge of the digital and physical retail media marketplace coupled with talent in data-driven strategy will be valuable as you create sales stories and multi-supplier campaign initiatives that drive sales. Our CMX counterparts will rely on you to identify and understand category and brand business trends as you develop programs and collateral that are lucrative to our clients. We're looking for people that are passionate about building a business and comfortable with remaining agile in a changing landscape. It's a great time to join CMX and be a part of our tremendous growth! CVS Media Exchange [CMX] is dedicated to driving measurable outcomes for our suppliers, merchants, stores, GMs, brand advertisers, and agencies. Our full-funnel ad solutions leverage CVS's in-store and online data, extensive reach, and to provide measurable results for our clientele. With a range of flexible pricing and buying models, including self-service; these solutions help businesses build brand awareness, engage with CVS consumers, and convert CVS consumers to shoppers. Hybrid model with 3 onsite days/week at one of these locations: Wellesley, MA or Boston, MA Woonsocket, RI New York Soho area, NY Travel requirement is up to 25% Required Qualifications • 5+ years of marketing experience with a foundation of business, retailer, CPG, and consumer understanding • 3+ years cross-functional leadership experience • 2+ years of retail media or retail agency strategy experience • 2+ years of digital marketing experience including examples of testing and validating new opportunities Preferred Qualifications • 1+ years of brand or category management experience • Comfort mining and utilizing data for strategy case creation and sales collateral • Experience in Consumables/General Merchandise/Seasonal categories • Experience managing multiple stakeholders (e.g. marketing, merchandising, loyalty marketing, advertisers) and cross functional teams to achieve aggressive organizational goals • Experience creating a business case by determining addressable attainable business opportunity and translating that into a recommended plan • Can work within the realities and constraints of the organization, understanding when to work with an existing framework and when to push for change • Experience with relevant marketing technology, with a heavy focus on digital and physical paid and owned channels • Detail oriented marketer with a track record managing Marketing Media sales collateral, presentations, reports, case studies and project plans • Creative problem solver who can incorporate new insights into existing plans and act decisively and independently Education Bachelor's degree in Business, Marketing or related field or equivalent (High School Diploma and 4 years of experience) required MBA preferred Pay Range The typical pay range for this role is: $82,940.00 - $199,144.80 This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program. In addition to your compensation, enjoy the rewards of an organization that puts our heart into caring for our colleagues and our communities. The Company offers a full range of medical, dental, and vision benefits. Eligible employees may enroll in the Company's 401(k) retirement savings plan, and an Employee Stock Purchase Plan is also available for eligible employees. The Company provides a fully-paid term life insurance plan to eligible employees, and short-term and long term disability benefits. CVS Health also offers numerous well-being programs, education assistance, free development courses, a CVS store discount, and discount programs with participating partners. As for time off, Company employees enjoy Paid Time Off ("PTO") or vacation pay, as well as paid holidays throughout the calendar year. Number of paid holidays, sick time and other time off are provided consistent with relevant state law and Company policies. For more detailed information on available benefits, please visit Benefits | CVS Health ( We anticipate the application window for this opening will close on: 11/29/2024 Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws. We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

Created: 2024-11-02