Digital Marketing Analyst

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! Who You Are: You bring energy, collaboration, and excellent communication to every project, with a strong drive for results. Your keen attention to detail, combined with exceptional analytical and problem-solving skills, allows you to excel in a dynamic environment. With a solid background in digital marketing, you thrive in fast-paced, ever-evolving setting. What You'll Do: Develop and maintain ongoing reporting to be delivered to the marketing team and key stakeholders, including but not limited to: Digital Marketing Monthly Forecasts and Budgets Daily Performance Tracking Weekly Business Reports for Distribution QA agency data and reporting to ensure data accuracy across deliverables Analyze Digital Marketing data to find optimization opportunities based on KPIs including: Digital marketing metrics (impressions, clicks, views/viewability, ROAS) Ecommerce data (units, transactions, revenue, average order value, etc.) Store data (visits, revenue, etc.) Conduct and present ad hoc analyses using both Adobe Analytics as well as third party reporting to inform digital marketing strategy Possess working knowledge of core performance digital marketing channels including Paid Search, Comparison Shopping Engines, Affiliates, Display, and Social Attend and contribute to meetings with external agencies for performance marketing planning Transform data and insights into visuals (graphs, charts) that can clearly address and articulate the business needs Partner with cross-functional teams (Email, CRM, Analytics, etc.) to gather insights and data that will help inform a holistic marketing point of view and actionable strategy Assist Global Partners in the development of Digital Marketing reports You'll Need to Have: Bachelor's degree 2-4 years of experience working in digital marketing and/or analytics for a performance-focused digital agency or relevant brand Proficient in Omniture/Adobe Analytics, bonus if also familiar with Google AdWords, Facebook Business Manager, and ad serving platforms High degree of proficiency in Microsoft Word, Excel, PowerPoint We'd Love to See: Ability to learn quickly, iterate based on data, and work efficiently in a fast-paced environment Excellent written and verbal communication skills Highly collaborative, with a team-oriented mentality Curious, with an interest in the retail industry Effective time-management and prioritization skills MK Perks: Generous Paid Time Off & Holiday Schedule Summer Fridays Internal mobility across Versace, Jimmy Choo and Michael Kors Cross-brand Discount Exclusive Employee Sales Fav 5 Cards (MK Discount for friends and family) 401k Match Paid Parental Leave Thrive Wellness Program Commuter Benefits Gym Discounts At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V At Capri Holdings Limited, our commitment to inclusivity and accessibility begins with the candidate experience. If you require a reasonable accommodation for the interview or application process, please contact our Diversity and Inclusion team at . In compliance with certain Pay Transparency laws, employers are required to disclose a salary range. The salary for this position will vary based on role requirements, skill set and years of experience. Compensation Range: $60,000.00-$80,000.00

Created: 2024-10-29