Manager, Lifecycle Marketing

About ETS: For more than 75 years, we have amplified products and services based rigorous research and our belief in the power of learning. Driven by our mission to advance quality and equity in education, ETS provides learning solutions, pioneering research and trusted assessments that help guide learners around the world on their path to new possibilities. Our portfolio of trusted measures include TOEFL®, TOEIC®, GRE® and Praxis® . Along with research, development and innovation that explores new frontiers in learning and measurement our educational measurement solutions and research contribute to the development of new methods and tools, inform important dialogue with education policymakers, and shed light on critical issues and potential solutions - all with the aim of creating a world where all learners can improve their lives through education. With new senior leadership at the helm, ETS aims to continue changing the lives of all learners as we expand our organization's global footprint. Our goal is to remain at the forefront of assessment and measurement efficacy within the education and ed tech space as it continues to grow and evolve. Position Summary : As the Lifecycle Marketing Manager for Praxis, you will own all aspects of engagement with Praxis test-takers, from when we first identify a lead through to after they receive their scores. You will own both the overall strategy for how we engage various segments of leads, define the offers and campaigns that deliver on that strategy, and work with a team to execute it and measure success. You will manage, with the support of a multiple team members, all aspects of content, design, and flows of landing pages, email, and SMS communications. Our primary channel for customer engagement is email; you will manage the landing pages to capture new leads and the logic to continuously update the flows leads receive based on the information they provide us. You will optimize the cadence, content, and sequence of communication, and identify areas where new tools or capabilities can enhance performance. The incumbent is both technical and strategic: confident building complex campaigns in a marketing automation system, but also developing strategy, helping guide with tone of voice, and capturing and reporting insights to Praxis leadership. Responsibilities: You will own the customer journey from end-to-end: strategy, execution, analysis, optimization and reporting. You will be hands-on in our marketing automation platform (Marketo) to set up landing pages, emails, and push campaigns to educate, engage, and convert prospective test-takers. You will create processes and templates for reusable workflows to quickly turn updated copy, design, and calls-to-action into new campaigns. You will write creative briefs, email copy and manage production workflow. You will continuously measure the performance of campaigns and identify areas for potential optimization, executing tests to drive increased campaign engagement and conversion. You will work with product, marketing, and business stakeholders to ensure lifecycle communications are closely aligned with product releases, industry trends, and business objectives. Education and Experience: You have 5+ years of experience in email and lifecycle marketing for a consumer business. You are experienced using Marketo for email marketing campaigns. Bonus if you have experience with additional email marketing platforms and SMS. You have been the primary owner of a complex lifecycle marketing program and have successfully worked to continuously improve the program. You have successfully managed multiple team members to progress a lifecycle marketing roadmap. You have collected and presented email performance data to senior stakeholders and have conducted A/B testing of lifecycle marketing campaigns. #LI-NK1 #LI-REMOTE ETS believes in a Total Rewards philosophy for our employees, and they include: Health, Vision, Dental insurance plans to choose from Generous continuous learning support, from individual learning grants to up to 6 classes a year for tuition reimbursement as well as on-line learning access! Generous PTO and vacation time to balance your work and life Additional 8 hours of PTO for volunteer work Retirement plan (401(a)) and traditional Roth (403b) with company contribution Commuter Benefits, Pet Insurance, 1 year subscription to Calm App ETS is mission driven and action oriented Diversity, equity, inclusion, and belonging is at the forefront of the ETS employee's daily work. To further foster an inclusive environment ETS is home to a wide variety of Affinity groups that celebrate the diversity of our talented employees. How about cultivating growth, innovation, and continuous transformation for the next generation of rising professionals as leaders? ETS offers multiple Business Resource Groups (BRG) for you! Are you passionate about volunteering and being active in your career and community? ETS offers our Center for Advocacy & Philanthropy (CAAP) where we encourage ETS employees to become active volunteers in their communities and schools through the ETS Cares Giving Campaign. Our employees can support any 501c3 or eligible charity of their choice. ETS is an Equal Opportunity Employer comprised of people with different experiences, strengths, and backgrounds who share a passion for advancing quality and equity in education. We are dedicated to building teams that reflect the various backgrounds, experiences, and identities of those we serve. The Talent Acquisition team strives to ensure candidates enjoy a fair and equitable hiring process. We believe our differences empower us to be a better team, making better decisions and delivering better results.

Created: 2024-11-02