Global Product Marketing Lead, Video Ads

Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. Role Overview: As the Product Marketing Lead for TikTok's Global Brand & Video Solutions team, you'll lead a team of product marketing managers to shape the go-to-market strategy and product roadmap for our suite of premium video-focused products. Collaborating cross-functionally, you'll orchestrate initiatives that drive sales success and product success, while resonating with brand advertisers globally. Responsibilities: - Strategic Planning: Collaborate with cross-functional stakeholders to develop and implement strategic plans for TikTok's video offerings, leading both inbound and outbound product marketing activities. - Market Understanding: Utilize market knowledge to analyze trends and assess TikTok's position vs the competitive landscape, summarizing key gaps. - Go-to-Market Strategy: Define clear go-to-market strategies for TikTok's suite of video ad products, partnering closely with the sales and regional teams to create solutions that appeal to TV and video buyers and inform product direction. - Cross-Functional Collaboration: Work with Product, Sales, and Marketing leadership to set short and long-term OKR's across the working team, executing regional strategies effectively. - Product Expertise: Develop a deep understanding of TikTok's operational systems, ad systems, and measurement tools, leveraging insights to achieve customer goals and enhance product offerings. Qualifications Minimum Requirements: - BA/BS degree in business, marketing, or related field. - Experience managing, leading, mentoring, and developing a team of product marketing managers. - 5+ years of experience at a leading digital media platform, preferably in a go-to-market or product marketing capacity within the brand and/or video advertising space - Strong expertise in planning, buying, and measuring video ad campaigns, with a strong understanding of brand buying objectives and KPI's - Ability to work in ambiguity, collaborate effectively across organizational levels and geographies, and influence stakeholders. Preferred Qualifications: - Strong problem-solving, strategic thinking, storytelling, and communication skills. - Passion for team culture and development, with a focus on fostering effective relationships and collaboration. - Excellent business judgment and attention to detail in a fast-paced, evolving environment. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Created: 2024-10-29