Senior Product Marketing Manager, Enterprise

Therapy Brands is the leading healthcare technology partner for mental, behavioral, and rehabilitative therapy. Our purpose-built and all-in-one practice, management, data, and billing solutions drive exceptional critical and financial outcomes. Thousands of therapy practices rely on us as a trusted partner, to make their lives simpler and more officiant, improve revenue, and enable them to focus on patient care. For more information, explore our . Job Description Do you love product marketing? Do you wake up in the morning excited to talk about product positioning, pricing, and packaging? Do you believe the only three vectors of differentiation are "first," "only," or "best?" And are you passionate about mental healthcare and making the world a better place? If you answered "yes" to all of the above, then we have the job for you! Therapy Brands is seeking a Senior Product Marketing Manager to lead the product marketing efforts for our flagship EchoVantage product. Designed for larger and complex mental and behavioral health agencies, EchoVantage significantly reduces the time spent on administrative tasks. Nobody goes into therapy so they can spend time managing notetaking, scheduling, reminders, and billing - so we enable mental health practitioners to focus on what truly matters, their clients. And we help their agencies to meet their community impact and financial goals, with software that is easy to use and easy to own. In this role, you will be the chief storyteller for an entire market segment. You'll be responsible for the go-to-market strategy, messaging, collateral, positioning pricing, packaging, and marketing content for EchoVantage, the leading solution with a Visual EHR, clinical intelligence engine, and available upgrades that make it a one stop shop. Reporting to the Vice President of Product Marketing, you will work closely with demand generation, corporate marketing, sales, and product management teams to grow the marketing funnel and win more deals. You'll be part of a fast-growing product marketing team with strong organization-wide exposure and impact. You will create go-to-market plans, content for sales enablement, and customer-facing collateral. You will also meet regularly with customers to understand their needs and bring them back to the Therapy Brands team. Working closely with customers, you will develop case studies, ROI assets, buyers' guides and other later funnel conversion assets. In addition, with a strong understanding of the mental healthcare segment, the product marketing manager will generate industry white papers, infographics, and other thought leadership content designed to raise awareness of Therapy Brands. Responsibilities Build product collateral, website copy, and deep thought leadership content to be delivered through white papers, webinars, conference talks, speaking opportunities and reports. Execute and coordinate go-to-market plans for product launches with an integrated effort across product, marketing, sales, account management, training, and enablement. Conduct market research, competitive assessments, and client interviews to support the development of compelling and persuasive differentiated market positioning for our products. Prepare enablement content for all phases of the sales funnel to improve penetration and conversions and work closely with Sales including training and supporting them. Gain insights on customer usage of products, untapped opportunities and new buyer personas. Review and assess conference, exhibit and events strategies against product/market/audience penetration goals. Build product presentations for marketing, selling, and training Collaborate with product management to develop differentiated pricing and packaging. Qualifications Ideally 5+ years of product marketing experience Experience working in the healthcare software-as-a-service sector with professional B2B buyers Experience working closely with B2B sellers in an enablement role Strong written and oral communicator, attentive listener, and compelling explainer Demonstrated ability to manage multiple projects and drive them through execution Strong collaboration, communication, and research skills Ability to work in a fast-paced, deadline-driven environment Additional Information While we've outlined some key qualities we typically seek, it's essential to remember that there might be additional unique strengths and talents you possess that would make you an exceptional match for us, even if they're not explicitly mentioned. Studies have consistently highlighted the significance of this principle, particularly for individuals from disenfranchised backgrounds, including women and other marginalized groups. These individuals often hesitate to apply unless they meet every single requirement, unlike their male counterparts who are more inclined to apply when they meet around 60% of the criteria. The message we want to convey is that taking a leap of faith and applying can be incredibly rewarding. Your distinct abilities and perspectives could be exactly what we need to create a more diverse and inclusive team. So, don't hesitate-apply today and let's explore the exciting possibilities together! All your information will be kept confidential according to EEO guidelines. At Therapy Brands , Diversity, Equity, Inclusion, and Belonging aren't just words. We celebrate what makes us unique, foster an ecosystem of inclusion for all and harness our talents to promote diversity of thought and action in everything we do. We instill Diversity, Equity, Inclusion, and Belonging into the fabric of our CARING culture and business, as we strive to be recognized not only as the leader in healthcare technology, but also for our intentional efforts to promote a diverse community. We will champion non-discriminatory practices throughout the employee and customer lifecycle; caring for every person regardless of race, national origin, color, religion, disability, sex, orientation, or familial status. Therapy Brands is an equal opportunity employer.

Created: 2024-10-29