Senior Lead Product Manager, Lead Ads

Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. TikTok's Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation, retention and ARPA via enhanced delivery experience, performance and higher ROI. We're looking for an experienced Product Manager to build highly scalable machine learning products that determine what ads billions of TikTok users see and engage with. You will be responsible for helping 'millions' of advertisers improve their return on ad spend, growing overall monetization efficiency, and protecting the experience of our users, creators, and community through an industry-leading recommendation system. Responsibilities: - Responsible for lead generation client's revenue on TikTok; Enable advertisers to achieve true business value with upper and lower funnel objectives - Analyze and diagnose business problems, identify client's pain points and priorities, lead short and long-term business strategy and implementation plans of responsible area - Manage the product lifecycle end-to-end (bidding tool, user journey optimization, targeting solution, native & Ads traffic combination, etc.), working with globally cross-functional partners for successful development, go-to-market, operation, and demand-generation efforts to provide end-to-end solutions for lead generation clients Qualifications Minimum Qualifications -BA/BS degree in Computer Science, EE, Mathematics or Statistics, or equivalent practical experience. Experience with machine learning/recommendation systems is a plus. - 5+ years experience in online advertising in a product management role, with demonstrated expertise in the management of a product (or portfolio of products) through the software development lifecycle, from conception to launch to ongoing performance measurement and optimization. - Fast learner with a good sense of judgment and original thinking. - Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Created: 2024-10-29