Marketing Content Manager

Description: Duties and responsibilities: - Oversee the Production and Development of high-quality marketing content, including whitepapers, videos, infographics, social media posts, email newsletters, and website content - Create multimedia content to accompany written content and enhance guest engagement - Drive innovation and creativity in in all marketing campaigns - Manage the content calendar and coordinate with internal stakeholders and other teams to ensure content is produced and published according to schedule - Develop and execute a comprehensive strategy for the brand, aligned with overall business objectives. - Plan and purchase all media to achieve the brand's strategic goals and remain within budgetary constraints. - Approve / Edit all creative advertising spots, coordinate value added opportunities and radio remotes. - Stay abreast of industry trends, best practices, emerging technologies, and user behavior to drive continuous improvement. - Collaborate with the marketing team to create compelling and on-brand content for digital and in-store signage. - Collaborate with other departments such as Operations, Food Service, and Merchandising to ensure content aligns with overall marketing objectives - Develop monthly presentations and provide weekly updates for Operations and internal teams on Marketing initiatives. - Ensure consistent marketing and branding across all marketing channels. - Monitor and analyze ad performance, adjusting strategies as needed to achieve optimal results - Develop and implement a comprehensive community engagement strategy aligned with the company values and goals. - Assist Social Media and PR Manager in planning, coordinating, and executing community events both online and offline. - Provide regular reports on Key performance indicators (KPIs) and make data-driven recommendations - Ability to travel to offsite meetings as required for meetings, events, or other job-related activities - Attend and lead Photoshoots as required in the surrounding area. - Other projects as determined. Requirements: Skills and Experience - A Bachelor's degree in Marketing is preferred. - Must have 5-10 years or more of relevant retail industry experience. - Proficiency in content management systems, social media platforms, email marketing platforms, and other marketing tools. - Time and project management skills are required. - The ability to work well in a team, collaborative and horizontal environment. - Comfortable using technology to accelerate efficiency. - Strong attention to detail. - Strong written and spoken communications skills and exceptional customer service. - The ability to work occasional early mornings due to travel to meetings and stores. - Ability to work in a corporate office setting, occasionally remote as approved by the supervisor

Created: 2024-10-29