Manager Performance Marketing

Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company's portfolio includes a collection of world-renowned venues - New York's Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre - that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for 90 years. More information is . Who are we hiring? The Manager Performance Marketing will drive effective and efficient improvements across Performance Marketing campaigns (comprised of paid media and email marketing) that are core to all MSG business strategies including Rockettes, Concerts & Bookings, New York Rangers, and New York Knicks. This role develops best-in-class media plans and email marketing initiatives, along with KPI frameworks, that apply business insights to support channel and spend optimizations, reporting out results regularly and forecasting near- and long-term performance to achieve business goals. As well, the Manager Performance Marketing will work cross-functionally with Marketing Strategy, Business Insights, Creative and other internal teams and manage external media agencies to implement paid media across all channels (i.e., Programmatic, Paid Social, Search, OOH, etc.) in support of these goals. What will you do? Develop strategic multi-channel media plans designed to drive conversion and awareness, and present data-focused, results-oriented media plans to brands and key stakeholders Establish media goals and objectives, channel roles and responsibilities with KPIs, and learning agendas with testing and measurement plans Execute media campaigns in-house and/or with external media agencies across multi-channels of: Programmatic, Paid Social, Search, Online Video, Out-of-Home, Audio, and emerging media Manage paid media budget by: (1) continually optimizing spend levels and media mix strategy to achieve targeted KPIs; and (2) work with Finance to manage invoices, budget pacing and any spend fluctuations Collaborate with Marketing Strategy, Business Insights, Creative and Ticketing to provide insights and learnings that help holistically bring together Performance Marketing strategies (i.e., segmentation, media, email) Establish formal and frequent cadence of performance reporting through development of KPI dashboards and live meeting forums (i.e., weekly Sports executive and Performance Marketing meetings) Lead the day-to-day management of client and partner management, inclusive of internal and external key stakeholders, ad agencies, media vendors, data platforms, and measurement solutions Create and maintain media specific documents, such as flowcharts and budgets Provide thought leadership on trends, innovations, and changes that affect media buying What do you need to succeed? 3+ years' experience in media planning, executing measurement and reporting, either in-house or at an agency Must possessive Performance Marketing acumen - both traditional and digital media channels - and have proficiency in working in advanced data-driven media approaches, particularly with how paid media drives sales and conversion Understanding and execution in media platforms and dashboards like Meta Business Manager, TikTok, Google AdWords, DV360, SA360 Proven understanding of standardized analytics tools and dashboards (Salesforce Datorama, Tableau) analyzing data and insights and how to optimize media performance Experience managing Performance Marketing budgets: at minimum, ability to pair with data and analytics approaches to maximize return on ad spend Direct experience managing agencies and holding them accountable to KPIs and business outcomes Knowledge of current media advertising landscape, industry trends and marketing attribution models Proven ability to collaborate, plan and execute at both a strategic and operational level cross-functionally Ability to translate big picture opportunities into actionable strategies (i.e., extract quantitative and qualitative insights to improve campaigns and develop data-driven center of excellence) Effective communicator with ability to build trust and engagement, and act as a subject matter expert and influencer at all levels Exceptional written and verbal presentation skills, including storytelling skills to senior audiences Self-starter who manages timelines, deals effectively with pressure and is highly organized and detail-oriented, with ability to manage multiple fast-paced projects concurrently #LI-Onsite Pay Range $83,000-$135,000 USD At MSG, we recognize the importance of upskilling employees' talents and strengths so they can drive their careers forward. We are proud to offer a robust set of tools and resources to help employees understand their interests and purpose, harness their talents and obtain the skills they need to reach the next step in their careers. Growth and longevity for our employees are top priorities here. We value diversity and are looking for extraordinary employees of all backgrounds! MSG is an Equal Opportunity Employer and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, gender, sexual orientation, gender identity or expression, sexual and reproductive health choices, national origin, citizenship, age, genetic information, disability, or veteran status. In addition to federal law mandates, MSG complies with all applicable state and local laws governing nondiscrimination in all locations and will consider requests for reasonable accommodations as required.

Created: 2024-10-29