Product Marketing Manager

About Chalk Instead of relying on dated technologies like Spark, we built Chalk from the ground up to provide a best-in-class experience for our users - the experience we've always dreamed of. Chalk makes it simple to integrate new features, backtest changes, and deliver real-time machine learning and generative AI. Chalk's infrastructure is not just about powering decisions; it's about empowering developers. We deeply understand the pain points and workflows that make machine learning challenging, and Chalk was built to ease that pain. About the role This is an in-person role. Chalk considers working in-person as 5 days a week in office. You'll be our first marketing hire as a Product Marketing Manager and a critical utility player on the GTM team. Partnering closely with our Head of Revenue, we're looking for a brilliant marketer that can flex up-and-down and help build our GTM engine. You will collaborate closely with the sales, MLE (machine learning engineering), and the SDR org to define our messaging and positioning and help translate into campaigns that drive meaningful revenue. You must not be afraid to fail and be constantly brimming with new ideas. Product marketing at Chalk will require crafting compelling user stories and exceptional writing skills. You will flex across demand gen, events, digital, content, SEO, and other areas in our growth journey. This is an exciting opportunity for someone looking to grow their marketing career in an early-stage, high-growth environment. What you'll do Have command of the messaging: feel comfortable owning and understanding MLOps and feature engineering as a domain Consistently conduct and refresh thorough market and competitor research to identify and segment target markets Work closely with sales and SDR team to optimize messaging, campaigns, and channels to make sure Chalk is in the right place at the right time Work with Head of Revenue to implement multi-channel marketing campaigns to drive pipeline, engagement, and retention including webinars, events, OOH, and more Perform A/B testing and conversion rate optimization (CRO) experiments to improve marketing site, net-new campaigns and user experiences Develop sales enablement materials including decks, one-pagers, case studies, and other collateral to drive measurable velocity across the sales cycle Meaningfully contribute to a our content strategy ranging from blogs, social, video, and more to tell a compelling story across the customer lifecycle Collaborate with MLE to understand product capabilities, limitations, and opportunities for innovation Partner with developer advocacy team to build a community of engaged Chalk users and promoters Partner with Revenue and Ops to monitor and report on the performance of marketing campaigns and product launches using data-driven analysis Other flex as needed! What we're looking for 3-5+ years of experience in a PMM or growth marketing role (1-2 years in a start-up environment preferred) Both left and right brain - you are as comfortable working with a brand campaign as you are testing a new pricing strategy History of strategic and creative GTM tactics - you are constantly experimenting and iterating on channels, messaging, and tactics Exceptional writing in both long and short form - you are telling Chalk's story to the world A desire to be customer facing - work closely with developer advocacy to build community and content programs that excite engineers and evangelists Impeccable organizational skills with fine attention to detail Collaborative attitude with strong cross-functional skills - you are as comfortable organizing an event as you are measuring the effectiveness of an ad campaign A kaizen approach - by the time you ship you are already thinking through the next iteration Scrappiness in helping design and operating our GTM tech stack (SFDC, Hubspot, Outreach, Clay, etc.) Bachelor's Degree from a top-tier Institution Bonus points Experience working with ML/data or developer products Previous experience partnering directly with product or other technical stakeholders Benefits Comprehensive medical, dental, and vision insurance Flexible Spending Account (FSA), Health Savings Account (HSA Expert Healthcare Guidance Retirement savings 15 company holidays each year 15 days of personal time off each year Flex Commuter Benefits Daily lunch and dinner on Chalk Office is fully-stocked with drinks and snacks to fuel your work day. Staying late? Dinner is on us Staying even later? Grab an Uber / Lyft home on Chalk Inclusivity Chalk is an equal opportunity employer. We value diversity and inclusion and provide reasonable accommodations to anyone in need of individualized support.

Created: 2024-11-02