Senior Manager, Partnership Marketing - FIFA World Cup ...

Who We Are: On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company. Endeavor is a global sports and entertainment company, home to many of the world's most dynamic and engaging storytellers, brands, live events, and experiences. The Endeavor network specializes in talent representation through entertainment agency WME; sports operations and advisory, event management, media production and distribution, and brand licensing through IMG; live event experiences and hospitality through On Location; full-service marketing through global cultural marketing agency 160over90; and sports data and technology through IMG ARENA and OpenBet. Endeavor is also the majority owner of TKO Group Holdings (NYSE: TKO), a premium sports and entertainment company comprising UFC and WWE. The Role and What You'll Do: The Senior Manager, Partnership Marketing for the Official Hospitality Programme of the FIFA World Cup 26â„¢ will be responsible for enabling and supporting our Sales Agent partners in effectively marketing hospitality offerings for the tournament. You will act as a strategic partner to sales agent teams, providing them with the necessary marketing tools, guidance, and resources to drive sales of premium hospitality packages. Your role will focus on building strong partnerships, ensuring brand consistency, and delivering exceptional results through collaborative marketing initiatives. Partnership Strategy & Enablement: Develop and implement a comprehensive partnership marketing strategy tailored to our Sales Agent partners. Act as the main point of contact for partners, ensuring alignment with the marketing goals of the FIFA World Cup 26â„¢ Hospitality Programme. Collaborate with internal teams to provide partners with marketing assets, messaging frameworks, and branding guidelines. Assist partners in planning and executing marketing campaigns, including digital, print, and experiential marketing efforts. Marketing Asset Development: Work closely with the creative and content teams to develop bespoke marketing materials, including brochures, digital assets, video content, and event collateral, ensuring all materials adhere to FIFA's brand guidelines. Manage the customization of marketing materials for individual partners to support their unique regional and audience-specific needs. Training & Support: Provide ongoing support to partners on hospitality offerings, target market segments, and key selling points. Organize regular workshops, webinars, and meetings to share best practices and marketing strategies. Performance Tracking & Reporting: Set KPIs and performance metrics for partner marketing activities and regularly monitor and analyze their effectiveness. Report on the impact of partnership marketing initiatives, ensuring partners meet agreed sales targets. Use data and feedback to optimize marketing campaigns and improve the overall efficiency of the hospitality program. Compliance & Brand Integrity: Ensure all partner marketing efforts comply with FIFA's brand standards, marketing guidelines, and legal regulations. Conduct regular audits of partner marketing materials and initiatives to maintain brand consistency across markets. Stakeholder Management: Build and maintain strong relationships with internal stakeholders, including sales, legal, and creative to ensure seamless collaboration. You Have These: Minimum of 7-10 years of experience in partnership marketing, preferably within the sports, hospitality, or events industries. Experience working on large-scale sporting events or global marketing campaigns. Deep knowledge of partnership marketing strategies and execution. Proven track record of managing large-scale partnership marketing initiatives, preferably within a global event or sports environment. Strong understanding of the hospitality industry, specifically within major sporting events. Exceptional project management skills with the ability to manage multiple stakeholders and initiatives simultaneously. Ability to analyze marketing performance metrics and optimize strategies for increased effectiveness. Ability to develop creative marketing solutions tailored to diverse regional markets. Strong leadership and interpersonal skills to manage external partnerships and internal teams. Ability to work in a fast-paced, high-pressure environment with tight deadlines. High attention to detail and commitment to maintaining brand integrity. Familiarity with digital marketing tools, CRM platforms, and campaign analytics. Excellent communication, presentation, and relationship-building skills. Ability to think strategically and execute tactically. Passion for soccer and familiarity with the FIFA World Cup. We'd Love If You Also Have These: Bilingual or multilingual proficiency (especially French and/or Spanish). Strong network within the sports and hospitality industries. Exceptional communication and interpersonal skills. Creative thinking and problem-solving skills. Ability to work in a fast-paced and dynamic environment. Knowledge of FIFA regulations and standards related to marketing and hospitality. This position offers an exciting opportunity to play a pivotal role in the success of the Official Hospitality Programme of the FIFA World Cup 26â„¢ by enabling our global sales agent partners to reach their full marketing potential. If you are passionate about sports, marketing, and hospitality, and have the strategic acumen to drive partnerships, we encourage you to apply today to be part of the excitement! How we work: Endeavor is at the center of sports, media, entertainment, and fashion and is a largely relationship-based business. To foster an environment of collaboration, develop our future talent, and build on relationships across leadership, peers, and teams, we work from the office 4 days per week. We see immeasurable value internally and throughout the core of the businesses we support. Don't meet every single requirement? We are dedicated to building a diverse, inclusive, authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles. Endeavor unites and brings people together in our love of sport, culture, and entertainment. We understand this can only be accomplished when we lead with a lens of diversity, equity, and inclusion in everything we do. As a global company that drives culture, we strive to reflect the world's diverse voices. Endeavor is an equal opportunities employer and encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief. Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience. Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings. Hiring Range Minimum: $90,000 annually Hiring Range Maximum: $120,000 annually

Created: 2024-10-29