Digital Strategy Manager- Hybrid to NYC

Digital Strategy Manager Hybrid to NYC About the Role: You will serve as a client leader, project manager, and strategist contributing to targeted digital advertising and marketing efforts on behalf of some of the country's most prominent companies, trade associations, non-profits, and advocacy organizations. In this role, you will develop digital advertising strategy and counsel senior client stakeholders across their corporate reputation, public affairs, and B2B marketing opportunities and challenges. Your strategic recommendations, media plans, performance reports, and data-driven analysis will directly impact client outcomes. You will work with a talented team of advertising strategists, client associates, data scientists, and analysts who, together, drive outcomes for high-profile clients. What You'll Do: Serve as a day-to-day client contact and leader on select accounts Manage and mentor up-and-coming talent Lead client delivery process; coordinate with vendors and clients to ensure deliverables are completed to high standards Build and execute digital paid media plans and budgets that achieve the goals of major corporate reputation, public affairs, and B2B marketing campaigns Produce strategic, insightful, and polished digital advertising reports (analytics snapshots, etc.) and present them to clients Communicate clearly, comfortably, and expertly to senior audiences about the company's product offerings, verbally and in written form Bring intellectual curiosity to help clients tackle complex challenges Experiences and Capabilities You Bring: 4+ years of digital advertising experience in corporate, public affairs, or B2B marketing; agency experience strongly preferred Demonstrated comfort managing relationships with senior-level executives and stakeholders Experience working with Facebook Business Manager, LinkedIn Campaign Manager, Google Search, and Twitter Ads A thorough understanding of best practices for measuring and reporting on the performance of persuasion, brand awareness, and direct response digital advertising campaigns Experience producing intuitive, client-ready business memos and decks that shape strategy Passion for coaching and empowering junior team members, and collaborating with colleagues representing various areas of expertise Strong organizational skills Ability to thrive in a high-paced, entrepreneurial work environment Success managing multiple tight timelines while maintaining a cool confidence Excellent written and verbal communication skills; impeccable attention to detail Proficiency in Powerpoint and Excel An energetic, upbeat disposition and excellent sense of humor Compensation: The compensation package consists of three components: (i) a base salary, (ii) annual cash bonus, and (iii) equity. The base salary range for this role is between $100,000.00-$125,000.00, based on the candidate's experience and skills relative to the requirements listed above. The salary range provided is exclusive of a significant amount of compensation that candidates will receive in the form of cash bonus and equity compensation. The salary range provided for this role is specific to candidates located in the New York City area.

Created: 2024-11-02