Marketing Manager

Do you want to help revolutionize a major industry? At Unibail-Rodamco-Westfield (URW), you'll have the opportunity to impact the future of real estate by developing innovative and engaging places that reinvent being together. Come join a team that builds excitement about working at URW. You'll get to work with leaders who are passionate about tackling changing consumer behavior with innovative experiences. All this bold vision means the company culture embraces evolution and change. If you're passionate about URW and looking to learn and grow, then we look forward to reviewing your application! We are currently looking for our: Marketing Manager Job Description As Marketing Manager your primary objective is to support the management of the marketing program for Westfield Garden State Plaza to execute short- and long-term plans that drive sales, traffic, and NOI growth. The right candidate will be a strong brand marketer who brings passion, creative thinking, and big ideas, with an awareness in retail and strong knowledge of social media and emerging trends. Leading conversations with our retailers, this individual will help to drive sales and traffic to the shopping center through supporting strategic digital and OOH campaigns, public relations, social media engagement, community partnerships and in-center events. We are looking for an individual who is a strategic thinker, creatively minded, and hands on. You will support the property with marketing functions including but not limited to collaboration with the corporate team around local marketing and events strategy, interpretations and execution of national brand programs, driving awareness and supporting client event activations and pop-ups, budget management, campaign execution and measurement, ensuring that business needs and KPIs are met. Day-to-day responsibilities will include working closely with the Marketing Director, Senior General Manager, Events (Westfield Rise - our inhouse retail media agency), Operating Management, Tenant Coordination, Facilities, and Corporate Marketing Teams. CONSUMER MARKETING & COMMUNICATION Collaborate with Marketing Director to develop and implement comprehensive marketing plan aligned with business goals, focusing on expanding market share, driving traffic, growing retail and entertainment sales, and increasing digital audience acquisition and engagement, particularly Westfield app usage Conceptualize and execute innovative marketing programs and initiatives, challenging the industry standard while placing an emphasis on the customer. Manage relationships and processes with key internal departments (digital, brand, and events) for day-to-day operations including but not limited to website, email, social media and digital content , sales, and data & insights. Develop relationships with retailers to support openings, drive sales, promote deals, support events, and showcase offerings. Partner with Westfield Rise on client activations, maximizing awareness and reach, strengthening positioning, utilizing all marketing and PR channels. Work in partnership with social media team to build out monthly content calendar and coordinate content production, ideate and conceptualize engaging content, with a keen eye for detail, and the both the latest and emerging trends. Create presentations, recaps and documentation with a business and marketing driven focus - with the ability to develop, discern and evaluate content. Work collaboratively and autonomously on multiple projects simultaneously with cross-functional teams to bring strategies to life. Demonstrable experience in marketing, particularly digital, with the potential and attitude required to learn. Up to date with the latest popular culture, retail, and lifestyle trends. Understand digital and social media channels, analytics, and best practices in conjunction with traditional media and marketing channels. Ensure all communication meets URW brand guidelines, standards, and tone. STRATEGIC & FINANCIAL Work with the Senior General Manager and Marketing Director to create the annual marketing plan and allocate marketing resources to align with center's business plan and asset strategy. Manage incoming invoices and budget tracker, ensuring vendors are paid in a timely manner Review and interpret local, national, and global competitor activities and behavior for trends and potential ideas/application to URW and future campaigns. Ability to understand and communicate sales, retailer revenue, kick-outs, and percentage rent. OPERATIONAL Develop strong retailer relations by establishing and maintaining a thorough understanding of the retail and entertainment business. Solicit and encourage tenant participation, support, and integration into marketing programs as an effort to promote their business and add value to the overall center marketing plan. Collaborate with the Senior General Manager, Marketing Director and asset partners on the development and execution of marketing campaigns that leverage opportunity for additional revenue. Review and report on all major campaigns ensuring quantitative and qualitative measurability, sharing results with key stakeholders and senior leadership. Have a detailed understanding of interpretation center sales and traffic performance metrics, and industry benchmarking. What We Are Looking For B.A. or B.S. degree preferred or equivalent experience. 3 to 5 years of Marketing experience in either a retail, shopping center, sports, or entertainment environment. Strong business acumen, strategic orientation, and general operation experience. Detail-oriented with effective time management skills, ensuring deadlines are met. Strength in leadership, strategy, marketing, and financial management. Deep understanding of digital and social media platforms and curating content. Knowledge of commercial real estate and / or retail development, leasing, and operations is preferred Strong analytical capability, especially in understanding and applying marketing/retail trends and marketing communication principles. Must be flexible and able to work event shifts which may include nights, weekends and holidays and manager on duty shifts. Ability to travel as needed. Essential Functions: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the physical skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions: While performing duties of this job, the employee is frequently required to sit and talk or hear. The employee is regularly required to stand and walk up to 8 hours a day. The employee must be able to communicate verbally in person and on the telephone. The duties of the job include bending and stooping, up to 4 hours a day. The employee is regularly required to use a computer and must possess the ability to multi-task. Lifting and carrying up to 35lbs for at least 15 minutes at a time. Compensation Exempt $80,000 - $105,000 + Discretionary Annual Bonus What is important to us Unibail-Rodamco-Westfield (URW) is driven by an entrepreneurial foundation of talented and ambitious employees who embrace change, strive for innovation, and know when to venture into uncharted terrain. Teams within URW are collaborative and thrive by working together to seize opportunity and solve challenges. Employees receive mentorship and guidance while being empowered to drive their initiatives, embracing their individuality and unique backgrounds. URW's flagship destinations are interwoven into the community fabric, and we give employees the power to be impactful in their work and lead meaningful change in our communities through volunteering, DE&I programming and leading ESG efforts. URW is an innovator and trend setter in experiential entertainment and is making bold moves to be a brand that creates inspiring consumer experiences in-person and digitally. Breaking beyond conventional beliefs, URW is surprising and delighting customers by reinventing being together and creating memorable moments. Our company purpose - to Reinvent Being Together - is about reimagining how individuals and communities come together, socialize, and enjoy dynamic experiences alongside one another in entirely new ways. We are at our best when we are TOGETHER safely and joyfully. Unibail-Rodamco-Westfield is an equal opportunity employer that embraces diversity of backgrounds, perspectives, experience, and skills. We believe that diversity plays an important part in the success of our business, and we are committed to creating an environment which respects, values, celebrates and makes the most of people's differences. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, and other legally protected characteristics. Join us in Creating Sustainable Places That Reinvent Being Together.

Created: 2024-11-02