B2B Marketing Manager (Remote)

At a Glance WHO: knk Group, a leading partner of the media and publishing industry providing innovative ERP and CRM solutions. WHAT: B2B Marketing Manager WHY: We're a growing company and need to expand the team to support the efforts. ABOUT THE ROLE We are looking for a dynamic and creative B2B Marketing Manager to join our team at knk. The Marketing Manager will be responsible for developing and executing our marketing strategies to drive customer awareness, engagement, and retention. RESPONSIBILITIES OF A knk B2B MARKETING MANAGER Create, execute and review marketing plans that support our business objectives and deliver tangible outcomes (KPIs). Oversee paid advertising efforts across platforms such as Google Ads and LinkedIn. Manage email marketing initiatives, including specific audience groups and monitor campaign performance. Create and execute lead generation campaigns (performance marketing). Create marketing materials (print, digital, video) using Adobe InDesign, Canva, and other design tools and maintain brand standards. Work closely with the Global Marketing Team and external agencies on diverse projects. Ensure consistency with company branding across all marketing channels and materials. Develop SEO strategies to improve organic search rankings and drive traffic to our website. Monitor and analyze website performance and provide insights. Plan, organize, and execute both onsite (Conferences, Book Fairs for example) and virtual events, webinars, and online workshops with cross-functional teams to engage with prospects and customers. Prepare regular reports and presentations for leadership team. About You WHO YOU ARE You are a driver. You take accountability for your field and ownership of the outcomes we commit to both internally and externally. You identify issues, propose achievable solutions, and take decisions proactively. You are in the driver's seat. You get stuff done. You strive for that 1%. Problems? No, you don't see problems, but you do see challenges and opportunities. Your daily aim is to be 1% better than yesterday. You are hungry in ambition, but humble in execution. You are coachable. You put the customer first. You want to WOW customers with a service mindset, products that are delivered with high quality, and with interactions that are positive and proactive. You understand that happy customers help to build a growing business. You inspire others. You value continuous education and believe knowledge is power. You understand the importance of knowledge sharing. You are a team player and willing to lend a helping hand. WHAT YOU BRING 3+ years of Marketing experience, within a Business Software Solution/Technical industry is a plus. B2B marketing experience is a must. Experience with lead sourcing campaigns, especially with LinkedIn, as well as the accommodating tools. Proficiency in Adobe InDesign, Canva, and other graphic design tools. Experience working with marketing automation systems. Strong understanding of performance marketing including SEO, paid advertising and email marketing strategies. Experience in planning and executing both onsite and virtual events, webinars, and online workshops. Excellent communication and project management skills with the ability to manage multiple projects simultaneously. Ability to interpret data and make data-driven decisions. Self-motivated, creative, and able to work effectively in a remote team environment. About knk knk is the leading publishing ERP software serving major book, magazine, and trade publishers in North America, Europe, and Asia. knk offers the world's only Microsoft certified publishing software for the publishing market, creating a future-proof platform for our customers. We want to be the supplier of the future, helping customers succeed with our world-leading software and professional services. The knkGroup employs over 200 people world-wide. With our headquarters located in Germany, our international teams meet regularly, forming a truly global community. Founded 1988 by Knut Nicholas Krause, we boast high customer retention rates, low employee turnover, and bringing together the greatest talents from tech, publishing, and business. While our international team can work from our many offices in places like Berlin, London, Paris or Munich, the North American team is 100% remote. Since we were a remote team before it was cool, we already have the logistics worked out. OUR VALUES As a team, we communicate openly and honestly. We own mistakes and don't hide from hurdles we have to overcome. We focus on partnerships - working together internally within the company and externally with clients and industry partners. Our team is incredibly curious, always exploring new ways to do things. Every team member is here for each other, ready to drop everything and help a colleague in need. We don't run from growth and improvements. If we see flaws in our systems or new opportunities, we take the initiative to go after it. Our team members are accountable, delivering what they're supposed to on time and with high quality. We are a passionate bunch. We really get into it. But we also like to have a good time - including during the regular socials. What We Offer BENEFITS Competitive pay $75-100k, based on experience. Work whenever and wherever you want. We don't care if you're a night owl or an early bird, we also don't care if you want to work from home, a coffee shop or in a different country. What's most important to us is that you can meet with your colleagues and customers during normal working hours. Company-sponsored health, dental, and vision insurance. 401k plan with company match. An all-purpose PTO policy which can be used for holidays, vacations, sickness, injury, and personal time off. In total 32 PTO days (256 hours) per calendar year with a 9-day (72 hours) carryforward policy. We also add 1 day of PTO for every 5 years at knk. 100 days of paid maternity leave to use within one month prior to the due date and within the first year of childbirth. (Available 12 months after your start date and only available every 365 days.) 40 days of paid parental leave to use within the first year of childbirth. (Available 12 months after your start date and only available every 365 days.) 1 paid Philanthropic day per year. Up to 5 paid days for Jury duty. We do encourage life-long learning and thus offer an annual professional development stipend. Fully remote working environment in the time zone of your choice. PERKS A corporate culture with plenty of room for individuality, creativity, and career growth. An opportunity to work in a flat hierarchy structure with open communication channels up to CEO level. You will be working with a really committed, passionate team full of awesome people but in a relaxed atmosphere. Challenging and interesting projects with well-known media companies. Regular socials with colleagues from around the world. We are an equal opportunity employer. All applicants will be considered for employment without attention to race, color, age, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Created: 2024-10-29