Beauty Marketing Manager

Beauty Marketing Manager Job Description We are looking for a highly organized and creative Marketing Manager to support our marketing efforts across digital channels, content creation, and social media. This role will work closely with the VP of Brand to implement campaigns that drive performance while managing day-to-day content production and social media strategy. The ideal candidate will have a passion for digital marketing and experience in creating content that engages audiences. Responsibilities: • Execute digital marketing campaigns across paid search, social, email, and display channels, with a focus on performance optimization. • Support the development and implementation of content strategies that align with both digital and organic marketing efforts. • Manage the day-to-day operations of our social media channels, ensuring engaging and consistent content is delivered. • Assist in the creation and curation of content, collaborating with internal teams and external vendors to produce high-quality assets. • Track, analyze, and report on performance metrics across digital, social, and content channels, making recommendations for optimization. • Implement A/B testing strategies to improve campaign effectiveness and content performance. • Collaborate with creative and product teams to ensure cohesive messaging across channels. • Manage relationships with social media influencers and partners to enhance brand reach. • Stay updated on the latest digital, social, and content trends to bring innovative ideas to the team. Requirements: • Bachelor's degree in Marketing, Communications, or related field. • 3-5 years of experience in digital marketing, content management, and social media strategy. • Strong understanding of digital marketing channels (Google Ads, Meta, SEO, email, etc.) and experience managing paid campaigns. • Proficiency in social media platforms with a track record of growing organic social presence. • Experience in content creation, including copywriting, graphic design, and video production. • Excellent analytical skills and experience with marketing tools (Google Analytics, CRM, etc.). • Ability to manage multiple projects simultaneously and meet deadlines. • Strong attention to detail and organizational skills. • Passion for beauty, skincare, and wellness. Travel: Occasional travel required domestically to accounts/internationally for trend research or to other SWIM USA offices. Working Conditions: Office - flexible hybrid schedule - required to be in the office 3 days per week. Physical Demands: must be able to stand, sit, walk and climb stairs up to 8 hours per day. SWIM USA is an EOE

Created: 2024-10-29