Head of Sales and Marketing

Job Description Do you have experience establishing local and regional B2B and B2C sales and marketing strategies in Cannabis Retail? Are you able to take a brand and make it a strong local/regional player? If so, this could be the right position for you. Viridian Staffing's Client is looking for an experienced Sales and Marketing Leader to act as Head of Business Development and Marketing of their Cannabis brand in the Newark, New Jersey, area. This position does require being able to work on-site at times, so you must be within a 2-3 hour commute of the facility. Founded in 2013, Viridian Staffing ( is the premier staffing, recruiting, and HR consulting firm solely dedicated to organizations in and supporting the commercial, medical, and industrial cannabis / hemp industry. In this role, you will have the opportunity to work with the other members of the executive team to develop and drive the strategic traditional and digital sales and marketing initiatives of the company. Utilizing your exceptional analytical skills, you use data in order to identify and implement key strategies, determine which sales and marketing channels to invest in, and measure the effectiveness of programs. You are also agile and can help the organization pivot quickly. As an experienced Sales and Marketing Leader, you have built teams in the past, and your previous past direct reports would consider you a servant leader. This is a roll up your sleeves opportunity, so you should be comfortable with doing everything from developing strategies to designing displays. You bring with you a bachelor's degree or higher in business, marketing, merchandising or similar degree and 3+ years of professional sales and marketing experience for a retail organization, at least 1+ years managing a sales and marketing team and at least 1+ years of experience with marketing and business development in the Cannabis industry. You have experience managing vendor relationships and should have a history of creative approaches to helping organizations achieve desired revenue targets. You have experience in developing successful sales strategies, channel/trade marketing and have been responsible for developing loyalty programs, in-store signage, merchandising. Ideally, you also have experience with graphic arts/design tools. Compensation: $65K + Bonus Viridian Enterprises LLC is an Equal Opportunity Employer. Viridian does not discriminate on the basis of race, color, religion, national origin, gender, sexual orientation, gender identity, gender expression, age, veteran status, physical or mental disability, Marital status, genetic information, or any other status protected under federal, state, or local law. If you need assistance or an accommodation due to a disability, you may contact us at

Created: 2024-11-02