Senior Marketing Manager

About Vcheck Vcheck is a human-led, technology-enabled due diligence background check firm, annually conducting over 18,000 international investigations. We specialize in risk-based assessments for lending, investments, KYC, vendor onboarding, M&A, IPOs, executive placements, and overall third-party portfolio risk. Our hybrid approach delivers the financial and reputational intelligence needed for confident decision-making. Founded in 2012 and based in New York City, Vcheck has experienced rapid growth, industry recognition, and five consecutive appearances on the Inc. 5000 list. About the role The Senior Marketing Manager will be responsible for overseeing and driving Vcheck's marketing strategy, with a focus on operations, advertising, and campaign execution. This role will require a deep understanding of modern marketing best practices and a proven ability to leverage technology to drive results. The ideal candidate will have experience in various marketing disciplines, including marketing operations, campaign management, and sales enablement. They will also be responsible for overseeing a small team of marketing professionals. What you'll be doing Oversee and optimize the efficiency and effectiveness of Vcheck's marketing processes, including data management, analytics, and technology. Develop and execute successful marketing campaigns across various channels, from email and social media to content marketing and events. Collaborate with the sales team to develop and deliver marketing materials, resources, and training that support their sales efforts. Organize and execute client events, conferences, and webinars. Develop and implement a comprehensive social media strategy to engage with Vcheck's target audience and drive brand awareness. Develop and implement effective lead generation and nurturing strategies to attract and convert potential customers. Utilize and own HubSpot to manage and optimize marketing campaigns, track performance metrics, and streamline workflows. Provide actionable insights and recommendations to improve campaign effectiveness and ROI. Performs other duties as assigned About you Key requirements: We're looking for someone who is passionate about joining a diverse team and is driven to achieve results through ownership, process optimization, and upstanding character. If this describes you, we encourage you to apply, even if you don't meet every requirement listed. 3-5 years of experience in marketing management, with a focus on marketing operations and campaign management. A Bachelor's or Master's degree in marketing, business administration, or a related field. Strong understanding of marketing strategy, tactics, and technology. Excellent communication and interpersonal skills. Experience in sales enablement and collaboration with sales teams. Proven ability to develop and execute successful marketing campaigns. Experience with event planning and execution. Strong understanding of advertising principles and best practices. Physical requirements: The ideal candidate must be able to complete all physical requirements of the job with or without a reasonable accommodation: While performing the duties of this job, the employee may be regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone, and keyboard. Specific vision abilities required by this job include close vision requirements due to computer work. Why us? You will be joining a cutting-edge company, where you will tackle complex challenges and work with the very best in the industry. In addition, we offer: Competitive compensation package, including equity Comprehensive benefits, including medical, dental, & vision insurance coverage for you & your loved ones 401k plan with a 4% employer match Flexible vacation policy, encouraging you to take the time you need Annual wellness allowance to support your health and well-being Quarterly team events to keep us connected in a hybrid environment Play a vital role in shaping our company's future A fun and collaborative work environment where you'll be supported by a team of dedicated and collaborative colleagues Vcheck is proud to be an equal opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, veteran status, or any other factor protected by applicable law. This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, transfer, leave of absence, compensation, benefits, and training. Vcheck expressly prohibits discrimination and harassment of any kind based on race, color, ancestry, religion, sex, age, national origin, sexual orientation, gender identity, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws. No matter what background you bring with you, if you are committed to excellence and good at what you do, we welcome you to apply to join us and encourage you to come as you are. The pay range for this role is: 110,000 - 125,000 USD per year (NY)

Created: 2024-10-29