Director, Product Marketing - Insights

Who We Are Measured is the pioneer and leader of incrementality-based media measurement and optimization. Since 2017, leading brands have used our AI-powered, all-in-one platform to manage, test, plan, and optimize over $20 billion in full-funnel media investments. Measured's unique combination of automated experimentation, media mix modeling, and industry-leading expertise helps marketers prove the incremental impact of their advertising and maximize ROI with unmatched ease, accuracy, and efficiency. Summary With the privacy revolution underway, the world of media measurement has changed forever. The Director of Product Marketing - Insights will develop a multi-channel content program to educate the market through thought leadership and position Measured as the leading authority on incremental measurement. The candidate will be responsible for defining and executing an always-on program that delivers data-driven content to be used by marketing, sales, and customer support to raise awareness of prospective brands and drive product adoption among our customers. In doing so, this candidate will analyze the industry landscape, Measured's competitors, and our internal data warehouse to produce webinars, ebooks, guides, and industry reports that showcase the value of incremental measurement to enterprise marketers. This candidate will thrive in a fast-paced environment and be able to collaborate with a cross-functional team of sales, product, engineering, and customer success roles. You will be responsible for developing and executing the Insights program from start to finish, analyzing concepts across various new advertising technologies such as data warehousing, automated marketing experiment tools, and cross-channel optimization, all within a fast-growing SaaS environment. Responsibilities * Learn, comprehend, and become a demo-proficient expert in the Measured Platform's products and services. * Build a process to access, organize, and enrich Measured's internal datasets of performance data from 160+ brands across dozens of marketing channels. * Use spreadsheet and business intelligence tools, such as Excel and Tableau, to analyze large amounts of marketing performance data. * Create engaging guides, recurring industry insights reports, white papers, webinars, and marketing collateral that educate marketers and inform them of the benefits of incrementality measurement. * Support sales and marketing partners by creating one-sheets, sales slides, case studies, blog outlines, and email announcements that showcase your analytical findings. * Track and analyze competitor insights activities, and maintain a roadmap and library of Measured statistics on incremental measurement and performance of the Measured portfolio of brands. Qualifications * Product Marketer or aspiring Product Marketer with 5+ years of experience and excellent analytical skills * Experience in the world of advertising technology, preferably in cross-channel measurement or analytics * Experience analyzing rich data sets, identifying trends, and packaging data-driven insights into polished thought leadership content with the help of a designer or templatized assets. * The ability to create and develop compelling written and visual content explaining technical concepts to laypeople. * Understands the unique challenges marketers face when trying to connect marketing dollars to business outcomes in the current privacy-centric advertising ecosystem. * Familiar with using software including Google Slides, Google Docs, Excel, and Tableau. * Enjoys fast-paced environments and is willing to take the initiative to drive awareness and value of the Insights program. No recruiters, applicants only. #LI-Remote

Created: 2024-10-29