Senior Product Marketing Manager - SMB TikTok Promote

Responsibilities TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo. Why Join Us Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve. Join us. About the Role TikTok's SMB is seeking a Senior Product Marketing Manager who will be responsible for leading the go-to-market strategy and execution of TikTok Promote. You will work closely with cross-functional teams including product, sales, customer service, and marketing to drive product awareness, market penetration, and identify opportunities for sustainable long-term growth. Responsibilities - Develop and execute comprehensive product marketing plans that support strategic product objectives, drive engagement and adoption, and deliver on revenue and user penetration on TikTok. - Collaborate and communicate with cross-functional teams, including product managers, data scientists, product operations, marketing, sales, vertical PMMs to launch new marketing capabilities and product strategies to meet new advertiser requirements and drive scalable growth. - Utilize market research, competitive insights, and customer feedback to help drive product innovation and differentiation. Build strong relationships with key customers, prospects, and stakeholders to understand their needs and provide feedback to the product team. - Develop effective messaging and positioning that clearly communicates the product's value proposition - Develop and execute product launches, marketing campaigns, sales-enablement tools, and other go-to-market programs that drive demand and revenue. Qualifications Minimum Qualifications: - 5+ years of experience in product marketing, advertising or related fields. - Successful marketing strategy skills and experience in driving product adoption and user penetration. - Experience leading cross-functional teams and collaborating with product, sales, marketing, and customer success functions - Possess data analytical skills and demonstrate the ability to identify opportunities and develop segmented operational strategies. In-depth understanding of advertising products, services, and strategies is an asset. TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at

Created: 2024-10-29