Product Marketing Manager

Our world is transforming, and PTC is leading the way. Our software brings the physical and digital worlds together, enabling companies to improve operations, create better products, and empower people in all aspects of their business. Our people make all the difference in our success. Today, we are a global team of nearly 7,000 and our main objective is to create opportunities for our team members to explore, learn, and grow - all while seeing their ideas come to life and celebrating the differences that make us who we are and the work we do possible. Are you technical content creator looking for a new challenge in a fast-paced environment? If so, we'd love to speak with you. We are seeking a skilled Product Marketing Manager to join our dynamic team. The ideal candidate will be responsible for creating compelling technical content that engages our target audience to support our commercial demand generation campaigns. As a Product Marketing Manager, you will collaborate closely with cross-functional teams to understand product differentiators, value propositions, and customer pain points, translating technical information into clear, persuasive messaging. Your primary focus will be on developing high-quality content such as whitepapers, eBooks, blog posts, and videos that educate and inspire prospects throughout the buyer's journey. You'll also work to work with the demand generation team to measure the impact of the created content, refining future campaign themes. Additionally, you will play a key role in optimizing content for SEO. You'll also manage persona profiles and messaging for the commercial business. The successful candidate will possess excellent writing skills, a strong technical background in CAD, and a proven track record of creating impactful content that drives lead generation and engagement. If you are passionate about technology, thrive in a fast-paced environment, and are adept at translating complex technical concepts into compelling content, we want to hear from you! Responsibilities Develop and execute content strategy aligned with demand generation goals, targeting various stages of the buyer's journey. Create high-quality technical content, including eBooks, blog posts, tip sheets, videos, etc. that resonate with our target audience and addresses their pain points. Collaborate with sales, technical sales engineers (TSEs), and marketing teams to gather technical insights and translate them into compelling messaging and content. Optimize content for search engines (SEO) to improve visibility and drive organic traffic growth. Track and analyze content performance metrics to measure effectiveness and inform future content strategy. Assess and prioritize incoming content requests, coordinating efforts between sales, demand generation, product management, and marketing functions to maximize impact and reduce duplication of work. Qualifications Strong technical background, with experience in CAD or related field. Familiarity with Onshape, SOLIDWORKS, or Fusion 360 is a plus. Proven experience as a product marketing manager, technical content manager, product manager, or similar role, with a strong portfolio of technical content creation. Exceptional writing and editing skills, with the ability to translate complex technical concepts into clear, concise, and engaging content. Excellent project management skills, with the ability to prioritize tasks, meet deadlines, and work effectively in a cross-functional and hybrid team environment. Analytical mindset with the ability to track and interpret content performance metrics to drive data-driven decision-making. Creative thinker with a passion for technology and a keen eye for detail. Strong interpersonal and communication skills, with the ability to collaborate effectively with internal stakeholders at all levels. Strong problem-solving skills, self-motivated, personable, pragmatic, with keen attention to detail. Exceptional organizational skills to define and manage multiple projects with tight deadlines effectively in a fast-paced environment. Video and graphics creation and editing experience with Camtasia or Adobe Premiere a big plus. At PTC, we believe in the power of diverse ideas and perspectives. As a global company that values and respects all identities, cultures, and perspectives, we strive to create an inclusive PTC for ALL through an environment where everyone feels like they belong and are empowered to bring their true, authentic selves to work. Proud to be an Equal Opportunity and Affirmative Action Employer, we welcome applicants from all backgrounds and hire without regard to race, national origin, religion, age, color, ethnicity, ancestry, marital status, sex (including pregnancy), sexual orientation, gender identity, gender expression, genetic identity, disability, veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations. Life at PTC is about more than working with today's most cutting-edge technologies to transform the physical world. It's about showing up as you are and working alongside some of today's most talented industry leaders to transform the world around you. If you share our passion for problem-solving through innovation, you'll likely become just as passionate about the PTC experience as we are. Are you ready to explore your next career move with us? 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Created: 2024-10-29