Growth Marketing Analyst

About Fora Fora is the modern travel agency, redefining what it means to be a travel advisor in today's world. We're a next-generation platform that provides a comprehensive, business-in-a-box solution-combining cutting-edge technology, personalized training, a vibrant community, and exclusive industry partnerships-all designed to empower anyone with a passion for travel to turn that passion into a thriving business. Whether you're a travel enthusiast or an experienced professional, Fora equips you with everything needed to launch and scale a successful travel advisory business, making it the ultimate way to align work with your lifestyle. At the heart of Fora is our mission: to enable 100,000 entrepreneurs to transform their love for travel into a fulfilling full-time or part-time career, offering unparalleled flexibility, autonomy, and support. We believe that everyone, from seasoned travel professionals to first-time entrepreneurs, can build a career that's both profitable and aligned with their passions. Our platform combines innovative technology with the human touch, offering: Best-in-class training programs to help agents develop expert knowledge, no matter their starting point. A powerful suite of tools for booking, client management, and marketing, ensuring agents can focus on delivering exceptional travel experiences. Access to an engaged community of fellow advisors, fostering collaboration, support, and shared learning. Exclusive partnerships with top travel brands, providing access to competitive rates, perks, and experiences that elevate advisors' offerings. Since our founding in 2021 by experienced travel entrepreneurs Henley Vazquez, Jake Peters, and Evan Frank, Fora has experienced rapid growth, expanding to a team of 70+ full-time employees based in downtown New York City. We are proud to be backed by an incredible group of investors, including Forerunner Ventures, Insight Partners, and Heartcore Capital, whose support underscores our commitment to building a platform that not only revolutionizes the travel industry but also creates meaningful opportunities for individuals everywhere. Fora is a mission-driven company that believes in the power of entrepreneurship, community, and passion. As we continue to grow, we are looking for more talented and like-minded individuals to join our team - people who are excited about transforming the travel space and helping us scale our vision globally. Our Values We're forging our own path Fora has always been about driving change within the industry. We're not interested in maintaining the status quo. We're stronger together Community is our cornerstone and collective power is our strength. We believe we can all go further when we operate together, using our combined leverage to unlock better opportunities and outcomes for our advisors, partners, and travelers. We believe in technology We believe technology is an answer to some of the most fundamental challenges the travel industry faces. We believe advancements in AI, bold investments in our platforms, and a world-class data infrastructure will transform the work of our advisors and our partners, while creating better travel experiences for travelers. We're here to serve We operate in service of our community and believe that when they're empowered to focus on what they do best, we all win. It's why we relentlessly advocate for our advisors and prioritize their best interest every step of the way. We mean business Fora is equal parts fun, meaningful work and serious travel business. We're unlocking opportunities for thousands of travel entrepreneurs, delivering a stream of high-quality guests at scale for our partners, and providing a superior travel experience for our travelers. It's a better equation for the future of our industry. About the role We're looking for a collaborative and enthusiastic Growth Marketing Analyst to join our Growth Strategy team. This role will report to the Growth Strategy Manager, and the primary responsibilities will be to assist in the tracking, analysis, and management of our paid media accounts, specifically Paid Social (Meta) and Paid Search (Google). This role will evolve to manage the day-to-day Paid Social and Paid Search campaign operations, including setting up campaigns, optimizing bids, establishing audiences, and more. Key Responsibilities Support Paid Social and Paid Search strategies through campaign analysis to identify growth opportunities and improve efficiencies. Track, analyze, and report on key paid media metrics, including cost per lead (CPL), cost per qualified lead (CPQ), and customer acquisition cost (CAC), providing regular performance updates and actionable recommendations. Work closely with our digital agency to understand the current state of our Paid Social and Paid Search accounts. Monitor Paid Social and Paid Search cohorts to assess channel health and performance. Collaborate with our in-house creative designer to optimize ad performance and manage ongoing ad improvements. Partner with cross-functional teams (e.g., Data Science, Sales, Growth Strategy, Growth Product) to investigate metric anomalies and trends. Requirements 1-3 years of experience in investment banking, venture capital, private equity, consulting, digital marketing, growth marketing, or data analytics, including strong internship experience Proficiency with Excel and Google Suite (Sheets, Slides, Docs) Demonstrated ability to analyze data, identify key themes, and generate actionable insights Strategic thinker with the ability to identify process gaps and develop solutions Excellent communication and interpersonal skills, with experience in cross-functional collaboration Ability to prioritize and manage multiple projects simultaneously while meeting deadlines Adaptable and able to thrive in a fast-paced, high-growth startup environment, with a willingness to learn quickly Strongly Preferred Demonstrated experience with Meta Ads Manager and/or Google Ads Proficiency in data visualization tools such as Omni, Metabase, Looker, or Tableau Compensation Compensation range for this role can vary widely depending on experience, and for this role an indicative range is $80,000 - $95,000 + equity. Other benefits include: Unlimited vacation Health Insurance (including an option completely covered by Fora HQ) Dental & Vision Insurance One Medical + ClassPass Memberships 401k plan Commuter Benefits Supplemental Life Insurance Stock Options This role is based in our beautiful New York City office (Tribeca/Fidi) with lots of natural light and great views. WORK AUTHORIZATION You must have authorization to work in the United States. Fora is unable to assist applicants with obtaining work authorization. EQUAL OPPORTUNITY Fora is committed to an equitable hiring process and an inclusive work environment. BIPOC and traditionally underrepresented candidates are strongly encouraged to apply. We will not discriminate and will take action to ensure against discrimination in employment, recruitment, advertisements for employment, compensation, termination, upgrading, promotions, and other conditions of employment against any employee or job applicant on the bases of race, color, gender, national origin, age, religion, creed, disability, veteran's status, sexual orientation, gender identity, gender expression or any other characteristic protected by law.

Created: 2024-10-29