Sr. Coordinator of Lifecycle Marketing

We are seeking a motivated and detail-oriented Marketing Coordinator to join our dynamic marketing team. In this role, you will support the planning, execution, and optimization of marketing campaigns across two channels (email and SMS), with the goal of driving brand awareness / brand love through to brand loyalty, while driving subscriber engagement and retention. This is a fantastic opportunity for someone with a passion for marketing and a desire to develop their skills in campaign management.You will excel in this role if you have an inherently curious and analytical mindset! Salary Range: $62,400- $75,000 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level) Core Responsibilities: Campaign calendar: Develop a monthly campaign calendar in line with the new CRM strategy and in partnership with the Director, Lifecycle Marketing Audience targeting : A passion to ensure that campaigns are targeted (rather than broad audience sends) through creative data-informed segmentation decisions that ensure campaigns are relevant to the inbox recipient Audience targeting: Ability to analyze data and understand our customer profiles and journey to then create data-informed segments for more relevant and engaging campaigns Campaign briefing: Develop and submit easy-to-follow briefs to the Creative Team, always reflecting our brand pillars while meeting women we're they're at through a customer-first lens Campaign execution : Build campaigns and sends in our channel platforms Performance monitoring: Track and report on campaign performance metrics (e.g., reach, engagement, conversion) and provide insights for optimization. Balance campaigns across priorities: building brand love and loyalty, boosting engagement, and driving product trial and cart building, conversion, and spend A/B Testing: Suggest and execute on A/B tests to optimize campaign performance, including variations of email subject lines, ad creatives, and landing pages. Critical Skills/Experiences/Attributes: Education: Bachelor's degree in Marketing, Communications, Business, or a related field. Experience: 2-3 years of experience in digital marketing, advertising, or a similar role (internships or co-op experience considered). Technical Skills: Familiarity with marketing tools such as Google Analytics, CRM platforms, email marketing tools (e.g. Klaviyo), SMS marketing tools (e.g. Attentive), and creative design softwares (e.g. Canva) Analytical Mindset: Strong analytical and problem-solving skills; comfortable working with data to make quick data-informed decisions, pivots, and improvements. Communication Skills: Excellent written and verbal communication skills; ability to work collaboratively with diverse teams. Time Management: Strong organizational skills with the ability to manage multiple projects and meet deadlines. Creativity: A creative thinker with the ability to contribute new ideas to marketing campaigns. Attention to Detail: High attention to detail in all aspects of campaign planning and execution. ABOUT LOVE WELLNESS Love Wellness is the leading female-first wellness company focused on total body care that sets the new standard for women's health. Established in 2016 after years of dealing with chronic health issues herself, Lauren Bosworth, Founder and CEO, is committed to creating a more open and honest self-care culture for women. Driven by community, Love Wellness is designed to help women feel informed, empowered, and ready to take full control of their health. Love Wellness offers clean, body-positive products that range from fiber supplements, probiotics and digestive enzymes that optimize gut health, to personal cleansers, suppositories and lubricants, and multivitamins that are made with women's unique biology in mind. The Love Wellness team is based in New York City and currently using a hybrid schedule, working from home and in-office. We are an Equal Employment Opportunity ("EEO") Employer. It has been and will continue to be a fundamental policy of Love Wellness not to discriminate on the basis of race, color, creed, religion, gender, gender identity, pregnancy, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage or citizenship status, veteran or military status, disability, medical condition, genetic information, caregiver status, unemployment status or any other characteristic prohibited by federal, state and/or local laws. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignment, benefits, layoff, and termination.

Created: 2024-10-29