SEM Account Manager

Job Title: SEM Account Manager - Google Marketing Category: Agency - E-commerce & Retail clients On-site Office Policy: 3 days a week in office • Must have experience working with Ecom and Retail clients • Must have strong expertise in Google Ads automation tools, including Smart Bidding, Performance Max, and Responsive Ads • Expertise in SA360, with experience in managing large-scale, complex campaigns • Proficiency in analytics platforms like Google Analytics 4 (GA4), Google Data Studio, and SA360 • Agency or brand-side experience Description: • 3 -5 years of experience - proven experience in managing comprehensive Google Ads campaigns - experience across Search, YouTube, Display, and Performance Max • Lead the creation, execution, and management of campaigns across Search, Display, YouTube, Shopping, and Performance Max • Develop keyword strategies, creative assets, and audience targeting plans that leverage Google's automated bidding and machine learning capabilities. • Utilize SA360 for managing and optimizing complex, multi-channel campaigns efficiently • Design and implement demand generation strategies that span Google Ads' full range of campaign types, ensuring seamless integration across channels • Lead experimentation efforts to validate new Google Ads features and strategies

Created: 2024-10-29