Product Marketing Lead - Platform

About Us At RavenPack, we are at the forefront of developing the next generation of generative AI tools for the finance industry and beyond. With 20 years of experience as a leading big data analytics provider for financial services, we empower our clients-including some of the world's most successful hedge funds, banks, and asset managers-to enhance returns, reduce risk, and increase efficiency by integrating public information into their models and workflows. Building on this expertise, we are now launching a new suite of GenAI and SaaS services, designed specifically for financial professionals. Join a Company that is Powering the Future of Finance with AI RavenPack has been recognized as the Best Alternative Data Provider by WatersTechnology and has been included in this year's Top 100 Next Unicorns by Viva Technology. We're now preparing to launch , a next-generation platform aimed at transforming financial decision-making. Role Overview: The Product Marketing Lead, Platform will play a pivotal role in the launch of a new SaaS application tailored for financial professionals. This role demands a strategic thinker with a proven track record in financial SaaS products, adept at developing outreach strategies, building lead pipelines, and influencing product development and go-to-market strategies. This is an opportunity to join a fast-paced, innovative team in an emerging tech environment where rapid iteration and client engagement are paramount. Key Responsibilities: Develop an in-depth understanding of the target audience, product differentiation, market requirements, competitive landscape, and the product's unique selling points. Craft compelling content across various marketing channels including websites, email campaigns, social media, and presentations to effectively communicate the product's value proposition. Engage with early adopters and users to gather feedback, communicate incremental value, and provide insights to the product team on user engagement and needs. Collaborate closely with Product, Engineering, Marketing Communications, and other teams to develop and execute go-to-market plans, ensuring successful product launches globally. Represent the company at industry events, both in-person and digital, and build strong relationships with industry professionals, analysts, and influencers to enhance product visibility and adoption. Lead market research initiatives to deepen understanding of global customer needs and drive product enhancements based on user feedback and data. Minimum Qualifications: BS degree in Finance, Marketing, or a related field. At least 7 years of professional experience in finance, with a deep understanding of financial workflows or research. Experience in product marketing or management within the finance or technology sectors. Solid knowledge of marketing strategies, digital marketing tools, and market research techniques. Effective presentation skills, particularly to financial professionals such as traders and portfolio managers. Preferred Qualifications: Project management skills. Familiarity with finance and research tools like Bloomberg Terminal, RMS, AlphaSense, etc. Experience in startup environments and a proven track record in the successful go-to-market of new technology products. Demonstrated ability to influence across various levels within an organization and manage complex projects with multiple stakeholders. What We Offer: Competitive pay (exact compensation varies based on skills, experience, and location). A dynamic, innovative work environment with a high degree of autonomy. Hybrid work setup with a blend of in-office collaboration and remote work. Opportunity to be part of a groundbreaking product launch that could redefine industry standards. The position is based in our New York office to work side by side with our Product manager, sales engineers, other product marketing leads, and clients. RavenPack employees also enjoy a hybrid work environment with 3 days a week in the office. The product marketing lead will report to the SVP of Marketing and enjoy a large amount of day-to-day autonomy. This is a unique opportunity to participate in the launch and early adoption of a product that has great potential to quickly span multiple industry verticals. Join RavenPack and be a part of a team that is setting new standards in business intelligence and data searchability. Department Marketing Locations New York Remote status Hybrid Remote

Created: 2024-10-29