Sr. Product Marketing Manager- Marketing Retention & ...

At CoreLogic, we are driven by a single mission-to make the property industry faster, smarter, and more people-centric. CoreLogic is the trusted source for property intelligence, with unmatched precision, depth, breadth, and insights across the entire ecosystem. Our talented team of 5,000 employees globally uses our network, scale, connectivity and technology to drive the largest asset class in the world. Join us as we work toward our vision of fueling a thriving global property ecosystem and a more resilient society. CoreLogic is committed to cultivating a diverse and inclusive work culture that inspires innovation and bold thinking; it's a place where you can collaborate, feel valued, develop skills and directly impact the real estate economy. We know our people are our greatest asset. At CoreLogic, you can be yourself, lift people up and make an impact. By putting clients first and continuously innovating, we're working together to set the pace for unlocking new possibilities that better serve the property industry. Job Description: What You'll Be Doing : CoreLogic is looking for a collaborative and engaging Product Marketing professional that will be responsible for developing successful product marketing and positioning strategies. In this role, you will support product marketing initiatives and leadership on taking products to market by presenting them in ways that will strengthen our brand and boost sales. An ideal candidate is a creative and a quantitative thinker that is familiar with various product marketing techniques, to include, content creation, strategic campaign development, sales enablement and product launches. Job Responsibilities: Develop a deep understanding of our Marketing & Retention products and solutions for the mortgage industry and help shape the GTM strategy to drive revenue. Drive sales enablement across solutions; translate technical details into benefits for the user persona. Support lead generation by defining and executing a successful product marketing strategy and collaborating with marketing to help execute. Follow and analyze mortgage market trends to position products and messaging accordingly. Support the development of product marketing strategies (content, buyer journey, sales alignment, advertising messaging, and product launches). Generate marketing materials utilizing the messaging provided by product leadership across marketing channels (landing pages, ad campaigns). Work with cross-functional teams (design, customer relations, product, sales) to implement strategies. Test and refine marketing messaging and strategies based on sales and metrics. Evaluate projects using relevant KPIs and feedback from existing and prospective customers. Engage with customers to gather testimonials, and develop case studies to provide voice of customer successes to the market to help drive demand. What's in it For You: Large (~$2B+ revenue) formerly public information services and data business Durable cash flow and profitability regardless of changes in macroeconomic conditions Company certified as a global "A Great Place to Work." Remote working model or Hybrid Model if preferred - if you are located where we have an office you can come into the office to work and create "moments that matter" and the rest of the time can be remote. Competitive compensation and benefits! Career path for continued professional growth. Working with leaders that care about your professional growth! Access to our world class self-development portal, centered around you as the employee. We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees. Job Qualifications: 6-+ years of product marketing experience B2B in product marketing Excellent oral, written, communication and organizational skills, Digital marketing and social media experience A strong desire to learn, be inquisitive and be a skilled and confident content creator for various channels Knowledge and experience in the financial tech and or mortgage industry preferred Annual Pay Range: 92,000 - 130,000 USD Application Window: This opportunity is expected to remain posted through the date identified below, subject to business needs. CoreLogic benefits information can be found here: Qualifications, locations and experience of the individual ultimately selected for the position may impact the final actual offered compensation, which may vary from any posted range. CoreLogic's Diversity Commitment: CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences. EOE AA M/F/Veteran/Disability: CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace. Please apply on our website for consideration. 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Created: 2024-10-29