Product Marketing Manager

Product Marketing Manager - Software and Solutions Location: Teaneck, NJ About Hanwha Vision America: Hanwha Vision America is a precision technology company that has demonstrated consistent growth for over 40 years. It is part of the Hanwha Group, a Fortune Global 500 company, and is one of the largest conglomerates in South Korea. In operation for over 60 years, The Hanwha Group has gained manufacturing expertise and in-depth market knowledge in producing the highest quality, precision products that serve the aerospace, defense, energy and security industries. As a leading manufacturer in the security industry, Hanwha Vision offers a comprehensive line of security and video surveillance solutions which include AI technology, cloud-based solutions, network cameras, a video management system, video and audio analytics, multi-sensor technology and device integration with a host of 3rd party application providers. Our intelligent surveillance and vision solutions are used globally, securing people, property and data across a range of industries including retail, transportation, education, banking, healthcare, hospitality, airports and more. Job Description: Hanwha Vision America (HVA) has an exciting opportunity for a talented and dynamic Product Marketing Manager (Software and Solutions) to drive the success of Hanwha's product introduction plan. You will be responsible for launching new products and solutions including the management of all related activities; digital communication, social media, asset development, content creation, brochures, sales guides, advertisements, web pages, videos, press releases and various other content. Our ideal candidate is a well-rounded product and marketing professional with a keen understanding of the latest technology trends in the video surveillance industry and adjacent markets. You will collaborate with internal sales, business development and product management teams to successfully launch HVA's new products and solutions. You will participate in industry events, speak to the media and be Hanwha Vision's brand ambassador. This is an evolving position with the ability to mold it and make it your own. This is a highly visible position that requires superb relationship and communication skills, strong attention to detail and conviction in communications approach. Knowledge of the physical security industry is a plus. Incumbent will report to the Senior Director of Marketing and will collaborate across the organization to ensure projects, timelines and priorities are met. HVA offers a competitive base salary plus bonus potential, including a full benefits package which includes medical, dental, vision, long and short-term disability insurance, PTO and 401K plan. This is a unique opportunity for you to contribute to the continued success of Hanwha Vision, and to be part of one of the most progressive and fastest growing companies in the physical security industry. Key Roles and Responsibilities: Oversee end-to-end planning, coordination and execution of Hanwha's product and solution introduction plan. Effectively manage key marketing activities and achieve key milestones while strictly adhering to the launch schedule. A proven track record in successfully launching solutions and software-based products in a B2C or B2B company. Engage with key stakeholders including customers and internal teams (sales, marketing, technical support) to understand and enhance product positioning and value. Collaborate throughout the product lifecycle and collaborate with teams from strategy and planning to QA and post launch activities, ensuring a seamless customer journey. Be adaptable and committed to take on any role necessary to guide software and solution introductions from concept to successful launch. Develop product value proposition based on features and attributes and competitive market analysis while translating features and technology into meaningful customer benefits. Work closely with HVA product management team to provide consultative expertise and insight based on customer, competitor and market expertise. Develop and create strategic messaging framework and collateral to support field salespeople. Work with internal and external partners to create and manage the development of required assets across the buyer journey, product launch package, PowerPoint presentations, brochures, sales guides, case studies, website content, video, digital assets, etc. Act as the evangelist, thought leader, technology expert, advocate and brand ambassador for Hanwha products, solutions and services. Identify, track and measure KPI's to understand the impact of our go-to-market plans and strategies. Travel up to 20%. Skills and Qualifications: Minimum of 5-7 years' experience in product management/product marketing capacity for an electronics, technology or related industry. A 4-year degree from an accredited college or university in a technical field or related discipline. MBA a plus. Knowledge, understanding and affinity for emerging technologies (e.g. AI and cloud). Passion, dedication, enthusiasm, creativity, extreme attention to detail and intelligence. Knows how to maintain calm and composed under pressure and in the face of disappointment and adversity. Experience collaborating with and managing 3rd party marketing and communications agencies. Ability to multi-task and handle multiple projects simultaneously while being able to consistently set and meet deadlines. Exude confidence and strength under pressure and excels at time management and organization. Excellent project management and communication skills. Keen understanding and constant awareness of how the company's events, product plans and communications strategy map to the overarching corporate goals and mission. Exhibit great interpersonal skills that allow you to build relationships with co-workers, clients, other parties in support of program objectives. Have the confidence to work closely with the company's senior leadership. Ability to adapt to a rapidly changing business environment while working with a certain level of ambiguity. Hanwha Vision America provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws

Created: 2024-10-29