Manager, Event Marketing - Seller Acquisition

Position Summary... What you'll do... Manager - Event Field Marketing - Marketplace Make your mark on the legacy of Walmart and come build the next great retail disruptor of global online marketplaces. Walmart Marketplace is a curated community of respected, professional sellers who offer only top-quality, authentic products and best-in-class customer service. Marketplace is an integral part of Walmart's growth strategy and fast-paced innovation is embedded into every aspect of what we're building. We are looking for an experienced Event Field Marketing Manager to join our team and help execute our Marketplace events strategy. The Event Field Marketing Manager is a cross functional role that will focus on establishing connections with target audiences and use experiential marketing to generate interest in Walmart Marketplace's products, services, and brand. They will work closely with both the GTM and sales operations teams to generate and track qualified leads, craft detailed marketing campaigns, and maximize event ROI for optimal revenue impact. They will work together with the Event Manager to define event goals and metrics, including targeted lead flow to maximize pipeline generation and acceleration. You will make an impact by : Identify and attend relevant industry trade shows, conferences, and networking events to promote Walmart Marketplace and drive business expansion. Create and manage event marketing campaigns that promote products or services and align them with brand and broader event goals. Collaborate with internal teams to design creative activations and experiences that resonate with potential and existing sellers focusing on business development, product adoption, and brand awareness. Act as a brand ambassador, engaging with potential sellers and partners to highlight the value of joining Walmart Marketplace. Facilitate meetings and discussions during events to understand their business needs and present Walmart Marketplace as a growth solution. Engage with sellers on-site, understanding their needs, answering questions, and presenting the value of joining Walmart Marketplace. Utilize customer events to improve product knowledge, upsell new products, and increase brand-to-customer face time. Qualify and manage leads by providing specific content for nurture campaigns or even reach out to leads directly when needed. Track, capture, and manage leads generated during events, ensuring they are properly documented in CRM system post event. Collaborate with the sales and customer success teams to implement a lead nurturing strategy that includes timely follow-ups and targeted communication. Monitor lead progress and engagement to identify opportunities for further relationship-building and conversion. Develop compelling event content and materials that highlight the benefits of selling on Walmart Marketplace. Work with the creative team to design interactive and engaging booths, product demos, presentations, and promotional assets for events. Tell the brand story through various types of event and non-event content, including emails, landing pages, webinars, case studies, and blog posts Track event performance metrics, analyze data, and provide insights to improve future event strategies. You'll sweep us off our feet if... You have 6+ years in event marketing, field marketing, or a similar role, preferably in the e-commerce or retail industry. You are experienced using Salesforce or other Marketing/CRM solutions You bring a track record of managing event marketing growth strategies (in a B2B setting preferred) You are a confident communicator with strong analytical and writing skills You have experience working with BD teams and a strong understanding of how event marketing supports business KPIs Ability to analyze data and derive actionable insights to inform future event strategies. You have strong project management, negotiation skills and organization skills You bring vendor management experience You are willing to travel for events and team meetings, as needed Experience in retail, ecommerce an added plus Bachelor's degree preferred How you'll thrive at Walmart: Performance-based incentive awards 401k with company match Stock purchase plan Paid parental leave Working alongside collaborative, innovative team members Ability to growth and develop across several areas of the Fortune 1 organization and much more. About Walmart Marketplace We are Walmart Marketplace-Our sellers and their millions of amazing products help make Walmart Marketplace one of the fastest-growing eCommerce platforms in the U.S. Whether you're a small business or global brand, our innovative solutions simplify the selling experience and help deliver growth at scale. We bring a passion that is unmatched, and our efforts have an epic impact on the world around us, both inside and outside of work. With colleagues across the nation, we strive to create a sense of belonging and embrace diversity in all forms, with no shortage of guidance and support for you as you grow and develop your career here. Discover the impact you can . Live our Values: Culture Champion - Models the Walmart values to foster our culture; holds oneself and others accountable; and supports Walmart's commitment to communities, corporate social responsibility, and sustainability; maintains and promotes the highest standards of integrity, ethics and compliance. Live our Values: Servant Leadership - Acts as an altruistic servant leader and is consistently humble, self-aware, honest, and transparent. Embrace Change: Curiosity & Courage - Demonstrates curiosity and a growth mindset; fosters an environment that supports learning, innovation, and intelligent risk-taking; and exhibits resilience in the face of setbacks. Embrace Change: Digital Transformation & Change - Seeks and implements continuous improvements and encourages the team to leverage new digital tools and ways of working. Deliver for the Customer: Customer Focus - Delivers expected business results while putting the customer first and consistently applying an omni merchant mindset and the EDLP and EDLC business models to all plans. Deliver for the Customer: Strategic Thinking - Adopts a holistic perspective that considers data, analytics, customer insights, and different parts of the business when making plans and shaping the team's strategy. Focus on our Associates: Diversity, Equity & Inclusion - Identifies, attracts, and retains diverse and inclusive team members; builds a high-performing team; embraces diversity in all its forms; and actively supports diversity goal programs. Focus on our Associates: Collaboration & Influence - Builds strong and trusting relationships with team members and business partners; works collaboratively and cross-functionally to achieve objectives; and communicates with energy and positivity to motivate, influence, and inspire commitment and action. Focus on our Associates: Talent Management - Creates a discipline and focus around developing talent, promotes an environment allowing everyone to bring their best selves to work, empowers associates and partners to act in the best interest of the customer and company, and regularly recognizes others' contributions and accomplishments. At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. ? ? ? You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. ? For information about PTO, see . ? ? Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. ? Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. ? For information about benefits and eligibility, see One.Walmart . ? Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$186,000.00 ? Sunnyvale, California US-08479/San Bruno, California US-08848:The annual salary range for this position is $104,000.00-$202,000.00 ? ? ? ? ? ? ? ? ? ? Additional compensation includes annual or quarterly performance bonuses. ? Additional compensation for certain positions may also include: ? ? - Stock ? ? Minimum Qualifications... Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications. Option 1: Bachelor's degree in marketing, business, or related area and 2 years' experience in marketing or related area. Option 2: 4 years' experience in marketing or related area. Prior work experience using Salesforce or other Martech/CRM solutions. Prior work experience with business development teams and event marketing. Prior work experience in vendor management. Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Prior work experience developing and managing event marketing growth strategies in a business-to-business setting., Prior work experience in retail or eCommerce. Primary Location... 221 River St, Hoboken, NJ 07030, United States of America

Created: 2024-11-02