Marketing Manager- Posterior Segment & Imaging

For over 90 years, Topcon's vision has been to solve societal challenges around the globe. In healthcare, we are developing innovations that improve patients' health and quality of life. We empower eye care providers with advanced imaging, diagnostic solutions, and intelligent data technology. Our robotic devices deliver simplicity without compromise, by capturing clear images with the push of a button. By joining Topcon Healthcare, you become part of a growing, diverse, global team. With office locations throughout North America, whether you are on-site, remote, or hybrid, our culture empowers you to contribute to company and personal success each day. At Topcon Healthcare, you can grow your career, gain new perspectives, and help address society's most pressing challenges. If you have drive, passion, and a desire to be part of a collaborative team, we want to hear from you. At Topcon Healthcare, we don't wait for the future. We invent it. Join us. Learn more about working with We are currently seeking a highly motivated Marketing Manager (MM) who is excited to be part of a growing, fast-paced, dynamic team. The posterior segment portfolio is quite diverse and includes some exciting new products on the horizon. Marketing Managers are the product and market experts for their assigned product portfolios and are responsible for helping to drive sales and to increase the profitability of their assigned products. In addition, Marketing Managers are responsible for portfolio-related marketing materials, competitive analysis, and representing the Voice of the Customer. They are to communicate market opportunities and gaps internally to Product Management and Leadership. The key to the success of the MM is building successful relationships with the executive team, the sales force, product management, and with market influencers. Strong communication skills and high technical acumen are essential. Key Responsibilities: Develop and implement annual marketing plans to drive product line success Perform ongoing market, pricing, and competitive analyses and recommend enhancements as needed Create and execute commercialization plans Foster KOL relationships and a deep understanding of customer needs and business models to be able to infuse voice of the customer into company plans Ensure customer satisfaction by proactively soliciting feedback Effectively commercialize new products and product updates Create strong positioning statements and selling messages Produce effective sales aids and clinical marketing collateral to support selling efforts Support sales and customer training efforts with product content and deliver training as needed Develop project briefs (including messaging) for key projects related to assigned product portfolio Provide information for management by preparing special analyses and reports as requested Support product line demonstrations and sales efforts at key trade shows Maintain market knowledge by attending trade shows, reviewing professional publications, establishing personal networks, participating in professional societies, and completing relevant professional courses This job requires 30% overnight travel, including weekends Preferred qualities and experiences BA/BS required, MBA or advanced degree is preferred 5+ years of medical industry, eye care market experience preferred Retina and glaucoma product experience preferred Previous product marketing and launch experience in complex products and/or product families is required High-level analytical skills and an ability to think strategically to solve complex business problems Ability to engage in in-depth clinical conversations as it relates to product Ability to manage multiple projects simultaneously and update priorities as needed Excellent interpersonal skills and the ability to relate well with Executives, Sales Personnel, and customers Strong clinical writing skills Base Pay: Expected Base Pay Range: $110,000 to $140,000 Annualized The base pay range included is a projected hiring range for a position, level and potential work location(s) listed. Topcon provides the compensation range that it in good faith believes it might pay and/or offer for this position. This compensation range is based on a full-time schedule. Bonus eligible: In addition to base pay, compensation for this position includes eligibility for a 5% annual bonus. Benefits* : Topcon offers a comprehensive benefit package for this position including medical, dental, vision, life insurance, disability insurance, tax saving spending accounts a 401(k) plan with employer match, tuition reimbursement in addition to other perks and benefits. We also offer time off for our employees to recharge. Our employees are eligible for paid company holidays, paid personal time off, and paid sick time that meets or exceeds state/local requirements. Topcon reserves the right to ultimately pay more or less than the posted range and offer additional benefits and other compensation; individual candidate compensation may be determined based on individual skills, experience, training, certifications, education, final work location and other factors not related to an applicant's sex or other status protected by local, state, or federal law. Changes in the position level, location or other factors associated with the role may change the final determined compensation. The recruiter can provide additional information during the hiring process. *Topcon time off policies can vary between roles which are exempt or non-exempt. For hourly ("non-exempt") employees, we offer personal paid time off which accrues in accordance with local standards. For salaried ("exempt") employees, we offer a flexible paid time off policy giving you flexibility to take time when needed, while supporting business needs. All paid time off policies are in accordance with or exceeding local law. Employees working at least 30 hours per week are eligible for our Health and Welfare benefit package. EEO Statement: We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Created: 2024-11-02