Marketing Manager - 13606

Marketing Manager - 13606Length of Assignment: 6+ monthsLocation: Ridgefield Park, NJSchedule: Hybrid, M-Th Onsite, Friday WFHTop Skill Sets: MUST have experience wmanaging explainer video marketingProject managementCreative evaluation and marketing vision skillsStrong communicationThe Role:Our client is looking for an experienced Marketing Manager to drive sales by using their expertise in managing video explainer content that is placed on their products in store and online, primarily but not exclusively, video and audio content.Role and Responsibilities:In-store and Online Video SolutionsResponsible for the implementation of in-store and online video content. Supports in-store video content creationlocalization.Supports production of compelling content for shoppers including products feature demos and all other videos for retail.Manage legal reviews of all content and aligns internally on changes to content. Develop individual content plans by display by retailer and work with the Merchandising and Display team for implementation.Collaborates with cross-functional teams on content deployment plans and approvalsManages the user interface on TVs for shopper engagement with content. Reports on metrics and shares insights, when available. Maintains a library of all content both with the production vendor on our client's digital content management system. Oversee digital video content creationlocalization.Manages Explainer content usage on retailer websites. Assists with the securing of movie studio, streaming content, SEC and 3rd party content to be deployed in retail. Support account team needs for promotional video content and or static art cards in retail.Retail Training, Field Team and Merchandising.Leads cross functional efforts to find new solutions to engage with shoppers to convert.Partners with training team on video and training needs.Partners with the HE Field Team on video need, and other marketing support.Works closely with the Merchandising team on content plans by displays by retailer for all deployments.Skills, Qualifications, and Attributes:Minimum Bachelors (BABS) requiredMinimum of 5 years in marketing, with relevant work experience wmanaging explainer video marketingRetail marketing experience is highly desiredMust be able to work with large quantities of data at one time and multi-taskMust be a creative thinker and have an analytical mindsetMust be very detail oriented and skilled at project managementAd hoc projectsMust have strong project management abilitiesMust have excellent communication and collaboration skills

Created: 2024-10-28