Product Marketing Manager

We are seeking a Product Marketing Manager to lead the development and execution of the go-to-market strategies for our suite of digital marketing and advertising solutions.As the Product Marketing Manager, you will collaborate closely with product development, market planners, sales, and other teams to deliver on objectives overtly linked to our three core constituents: Our Team Members, Our Clients, and Our Shareholders.The Product Marketing Manager is responsible for understanding the needs and trends within the digital marketing and advertising space.The Product Marketing Manager will own and refine product messaging, solution positioning, and translate strategic initiatives from the Annual Operating Plan into tactical initiatives, launches, and advantages for the portfolio.Key ResponsibilitiesGo-To-Market Strategy: Develop and execute comprehensive go-to-market strategies for new product launches, solution enhancements, and ensure alignment with business unit (BU) objectives.Product Positioning: Create compelling messaging and positioning that resonates with prospects and clients and is differentiated in the market.Market Research: Conduct thorough and regular research on the industries, key personas, and competitive landscape to inform product development, messaging themes, and marketing strategies.Content and Sales Enablement: Develop impactful sales collateral and comprehensive training programs to arm sales teams with the training and tools needed to effectively communicate the value of the portfolio.Prospect and Customer Feedback: Regularly gather and analyze prospect and client feedback on our solutions to inform product roadmap, messaging, and positioning.Collaboration: Work cross-functionally with leaders, stakeholders, and individual contributors across product management, market planning, marketing, operations, and sales teams to ensure seamless execution of initiatives.Education and Experience Bachelors Degree - RequiredAdditional Skills NeededBachelor's degree in Marketing, Business or related field.4+ years of product marketing experience, preferably in the digital marketing or advertising technology space(s) or in an adjacent field.Self-starter and highly-motivated, results-driven, and detail-oriented.Proven experience in developing and executing go-to-market strategies.Strong understanding of digital marketing technologies and advertising solutions and vendors.Excellent communication and presentation skills with the ability to distill technical information.Strong analytic and critical thinking skills with the ability to interpret data, identify trends, and make data-informed decisions.Experience using Salesforce CRM and Power BI tools is a plus.Benefits We Offer· Generous paid time off in your first year, increasing with tenure.· Up to 16 weeks 100% paid parental leave after one year of employment.· Paid sick time to care for yourself or family members. · Education assistance and extensive training resources.· Do Good Program: Paid volunteer days & donation matching. · Competitive 401k & Employee Stock Purchase Plan with company matching. · Health & wellness benefits, including discounted Wellhub membership rates.· Medical, dental & vision insurance for you, spousepartner & dependents.· Learn more about our benefits: Dun & Bradstreet job postings can be found at and Official communication from Dun & Bradstreet will come from an email address ending in @.Notice to Applicants: Please be advised that this job posting page is hosted and powered by Lever. Your use of this page is subject to Lever's Privacy Notice and Cookie Policy, which governs the processing of visitor data on this platform.Equal Employment Opportunity (EEO): Dun & Bradstreet is an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, creed, sex, age, national origin, citizenship status, disability status, sexual orientation, gender identity or expression, pregnancy, genetic information, protected military and veteran status, ancestry, marital status, medical condition (cancer and genetic characteristics) or any other characteristic protected by law. View the EEO is the Law poster here. View the pay transparency policy here.Dun & Bradstreet is committed to Equal Employment Opportunity and providing reasonable accommodations to applicants with physical andor mental disabilities. If you are interested in applying for employment with Dun & Bradstreet and need special assistance or an accommodation to use our website or to apply for a position, please send an e-mail with your request to . Determination on requests for reasonable accommodation are made on a case-by-case basis.

Created: 2024-10-27