Field Marketing Manager

Description & Requirements RENEWAL BY ANDERSEN SUMMARY Renewal by Andersen is a pioneer in the window and door industry, and innovation is a huge part of who we are. Renewal by Andersen Signature Service combines the perfect combination of the best people in the industry, a superior process, and an exclusive product. As such, we take great care in building a team of skilled, passionate Difference Makers, caring for our team members' personal and professional growth, and celebrating our differences. We are committed to an inclusive and diverse workplace where all people feel respected, valued, and driven to realize their full potential. We always have opportunities for our team members to give back to the causes they're most passionate about, and as an Energy Star Partner of the Year for many years, Renewal by Andersen is committed to environmental health and sustainability. If you want to be a Difference Maker, Renewal by Andersen is the place for you. Summary: Supporting Capital Region and Northern VA. Jointly with Non-Traditional Marketing Manager and CORO leadership, develop non-traditional marketing tactics for their CORO location(s) that result in effective lead generation that drives the sales process, achieves the annual operating plan, maintains CPLI and COM% with established benchmarks and is consistent with company brand including sourcing, screening, and interviewing candidates. Responsibilities: * Define and promote the adoption of tested and effective common methods and processes for lead qualification. Embodies and trains to the Renewal by Andersen Methodology in all Non-Traditional lead generation teams within their location. * Ensure that Renewal by Andersen employees and outsourced personnel are effectively trained in event, home show, RSVP, proximity, and showroom/retail marketing. * Assess the effectiveness of lead generation efforts, identify and provide coaching and feedback on proven best practices to local CORO marketing leadership for assigned location(s) * Analyze trends and results of lead generation by assigned location(s); recommend overall corrective actions and opportunities to maximize assigned location(s) sales. Present information in a structured and quantified manner * Manage, develop, coach and provide feedback to the position's direct reporting staff. * Identify and resolve directional conflict between Renewal by Andersen corporate departments and the field location(s) * Become embedded in all other aspects of the company-owned retail operation (including in-home selling, installation, operations, and customer service) to fully understand their impact on the customer experience. * Interviewing, hiring and performance management of CORO Non-Traditional Marketing Managers and all Non-Traditional staff in assigned location(s). Manage, develop, coach, and provide feedback to the position's direct reporting staff * Other duties as assigned by supervisor. DIRECTION OF OTHERS * Direct supervision all Non-Traditional Marketing Managers in their location(s). Responsible for collaborating with corporate marketing staff and for influencing non-traditional marketing tactics of CORO branch general managers and sales managers to drive performance. MINIMUM QUALIFICATION, SKILL AND/OR COMPETENCY REQUIREMENTS * Bachelor's degree in business, MBA preferred, or an equivalent combination of education and experience. * Minimum of five years of sales and marketing experience, including a minimum of three years' experience in an organization with direct-to-homeowner sales. * Demonstrated understanding of event or door to door marketing, presentation, and promotion as primary tools for lead generation and qualification. * Demonstrated ability to work semi-autonomously and to influence marketing tactics of company-owned locations and independently owned affiliates. * Availability to travel 10% to RbA locations nationwide. * Ability to develop, coach and lead others. * Excellent analytical and problem-solving skills. * Excellent presentation and writing skills. * CULTURE AND BENEFITS "Be Orange. Be You" is how we express our belief that by embracing our differences and empowering you, we'll be a stronger team able to accomplish what otherwise wouldn't be possible. This Orange spirit has helped us become the #1 innovative window and door brand* and the one homeowners love the most.** It's also why we're committed to supporting you to approach each day with a bright outlook. Benefits include, and are not limited to: * Medical/Dental/Vision/Life Insurance * Health Savings Account contributions * Paid holidays plus PTO * 401(k) plan & contributions * Professional development and tuition reimbursement opportunities * Charity contributions * Nationwide career opportunities We look forward to seeing how your unique skills, background and experiences will inspire our team and help us continue to be the leader we are today. In 2024, Andersen has set a profit-sharing target of $4,000 per eligible employee, prorated as appropriate. Profit sharing will be paid out in quarterly installments to provide eligible employees with payments throughout the year, with payment amounts tied to quarterly operating profit performance. Andersen is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, disability, marital status, national origin, citizenship, genetic information, protected veteran status, or any other characteristic protected by law. Posting City: Fairfax, VA, Jessup, MD

Created: 2024-10-26