Director, B2B ABM Marketing

Job Description: About Our Organization: Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world's largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America's largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV). About the Team: As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts. About the Role: In this role, you'll be responsible for marketing to the Manufacturing industry and driving in partnership with sales and product, revenue growth in the segment and key accounts within. To achieve this you will develop and execute an annual plan to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key decision makers. We are shifting to this new industry and account focused model and you will be part of this exciting transformation. We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing; who has successfully partnered with sales to drive business growth. This role is based in-person in New York, NY, working on-site in our midtown Manhattan office three days a week, reporting to the Vice President B2B Marketing - Corporates. You Will: Develop and maintain a deep understanding of the Manufacturing industry and accounts, market trends, customer needs and competition. Continuously assess them to identify new business opportunities and optimize strategy. Based on those insights and business priorities, craft an annual strategy and plan to build awareness and a reputation for Dow Jones' capabilities and expertise; and deepen relationships with key decision makers in select accounts. Working together with sales this strategy will drive revenue growth in those industries and accounts. Partnering with sales run the "One-to-Few" ABM - Account Based Marketing program for the key 50-100 Manufacturing accounts, ensuring that the marketing strategy / plan drives the cross-sell, expansion and overall growth required. Collaborate with the Product Proposition teams to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones' capabilities, thought leadership and expertise. Work with sales to gain customer advocacy, building client trust and loyalty to develop long term strategic partnerships. Translates this into compelling stories promoted through industry programs and experiences. Collaborate with the Partner team to develop co-marketing strategies with select partners that further enhance our reach and growth in the Manufacturing industry and accounts. Collaborate with Geography Marketing Leaders to co-create the global plan and strategy for the Manufacturing industry, gain local insights and monitor plan effectiveness. Collaborate with the Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement across the Manufacturing industry and select accounts. Continuously monitor and report on progress on key KPIs particularly account revenue growth, cross-sell and white space expansion. Partner with the Sales Enablement team to engage sellers around the Manufacturing industry and account initiatives, develop their skills and equip them to have effective customer meetings. You Have: 12+ years of B2B Marketing experience, ideally in Field Marketing, Industry Marketing or Account Based Marketing. Experience marketing Risk & Compliance Data and/or Business Intelligence solutions to Fortune 1000 Manufacturing companies is a plus. Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth. "One-to-Few" Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts. Proven experience working with multiple business stakeholders and driving consensus around client centric strategies. Experience in effectively managing marketing budget and time, and ensuring maximum return on investment. Adept at data-driven decision making and business management. Collaborative mindset and the ability to work effectively with cross-functional teams. Our Benefits Comprehensive Healthcare Plans Paid Time Off Retirement Plans Comprehensive Insurance Plans Lifestyle programs & Wellness Resources Education Benefits Family Care Benefits & Caregiving Support Commuter Transit Program Subscription Discounts Employee Referral Program Learn more about all our US benefits All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, protected veteran status, or disability status. EEO/AA/M/F/Disabled/Vets . Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at . Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates. Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at . Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates. Business Area: Dow Jones - CMO - Marketing Job Category: Marketing & Product Management Union Status: Non-Union role Pay Range: $155,000 - $195,000 We recognize that attracting the best talent is key to our strategy and success as a company.As a result, we aim for flexibility in structuring competitive compensation offers to ensure we are able to attract the best quoted salary range represents our good faith estimate as to what our ideal candidates are likely to expect, and we tailor our offers within the range based on the selected candidate's experience, industry knowledge, location, technical and communication skills, and other factors that may prove relevant during the interview process. Pay-for-performance is a key element in our strategy to attract, engage, and motivate talented people to do their best work. Similarly to salary, for bonus eligible roles, targets are set based on a variety of factors including competitive market practice. For benefits eligible roles, in addition to cash compensation, the company provides a comprehensive and highly competitive benefits package, with a variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits, including "elective" benefits employees may select to best fit the needs and personal situations of our diverse workforce.. Since 1882, Dow Jones has been finding new ways to bring information to the world's top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron's, MarketWatch and Financial News. This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day. If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you. Req ID: 42437

Created: 2024-10-25