Paid Media Specialist

Why Join Us?Be part of a cutting-edge brand in the fast-evolving infused beverage industry.Work in a dynamic startup environment where your contributions have a direct impact on growth.Collaborate with a passionate and innovative team.Opportunity for growth as we continue to scale.About Us:Welcome to Delta Beverages, where tradition meets innovation in the infused beverage industry. Established in 2020, we are committed to reshaping social experiences with our pioneering approach, offering products that are as enjoyable as they are groundbreaking. We are not just a company; we are a movement.Our team is a diverse group of professionals united by a shared passion for excellence and creativity. At Delta Beverages, we foster a collaborative environment where ideas flourish and innovation is encouraged. We believe in maintaining a balance between work and play, ensuring our workplace is as vibrant and dynamic as the products we create.Professionalism and stability are the cornerstones of our business. We take pride in our meticulous attention to quality and our unwavering commitment to customer satisfaction. Our employees enjoy a supportive atmosphere that values their contributions and promotes continuous growth and development.While we work diligently to maintain the highest standards, we also know how to have fun. From team-building adventures to community engagement, we create opportunities for our team to connect, celebrate, and give back.Join us at Delta Beverages and be part of an energetic, innovative, and dynamic team. Together, let's elevate the future with creativity, dedication, and fun!Job Summary:We are looking for a data-driven Paid Media Specialist who will manage and optimize our paid media campaigns across multiple platforms. This role is critical in driving traffic, generating leads, and increasing revenue by maximizing our return on advertising spend (ROAS). The ideal candidate has a strong understanding of digital advertising, especially within regulated industries, and thrives in a fast-paced startup environment.Roles and Responsibilities:Develop, execute, and optimize paid media strategies across platforms including Google Ads, Facebook, Instagram, and programmatic advertising.Manage the end-to-end process of ad campaigns, including budgeting, creative strategy, audience targeting, ad placement, and performance tracking.Analyze campaign data and provide actionable insights to improve ROAS, conversion rates, and overall campaign performance.Collaborate with the marketing and creative teams to develop engaging ad creatives that align with brand messaging and resonate with the target audience.Monitor and stay updated on trends, regulations, and compliance requirements in the cannabis and THC industry to ensure advertising strategies remain compliant.Perform AB testing of ads to identify the most effective creative, messaging, and audience combinations.Prepare detailed performance reports, share insights with stakeholders, and recommend strategies for continual improvement.Requirements:Proven experience in paid media campaign management, preferably in the cannabis, beverage, or regulated industries.Expertise in Google Ads, Meta Ads, TikTok and other paid platforms.Strong analytical skills with the ability to interpret data and make data-driven decisions.Experience managing budgets and optimizing campaigns for key performance indicators (KPIs) such as ROAS, CTR, and CPA.Knowledge of industry regulations around THC and cannabis advertising and the ability to navigate compliance challenges.Proficiency in marketing analytics tools like Google Analytics, Facebook Analytics, and other performance measurement platforms.Excellent communication skills and the ability to work cross-functionally with creative, marketing, and sales teams.Strong attention to detail, creativity, and the ability to thrive in a fast-paced startup environment.Nice-to-Have Skills:Influencer management experienceSocial media listening tool proficiencyBenefits & Perks:Competitive base salary.Opportunities for professional growth and development in a growing and competitive industry.A supportive and collaborative work environment.Employee discountPaid time off eligibility after 90 daysThis role offers potential eligibility for benefits, including health insurance.Delta Beverages LLC is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. We believe that diversity and inclusion among our employees are critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool.

Created: 2024-10-24