SVP, Chief Marketing Officer

About the company Our client is a fast-growing and well-loved DTC lifestyle fashion business with a strong presence in the U.S. and Europe. With its inclusive, trend-leading and quality products, it has been a category leader with over 30 million consumers globally. From trend leading celebrity fans to everyday consumers, the brand has built an incredible community of millions of women who move forward in style, confidence and comfort with its products. The business has committed to stay true to its roots in the mission and as it continues to scale and dominate market, they hope to hire a capable, collaborative, and entrepreneurial SVP, Chief Marketing Officer to take this popular brand to another breakthrough. Summary The CMO will report to the founder and CEO and lead a cross-border marketing team across brand, PR communications, events, creative, performance marketing, social, and media to implement marketing strategies in alignment with brand vision and business objectives. The CMO will be a thought partner to the CEO while working closely with a cross-border executive team to drive business growth and market penetration. As the head of the global marketing group, the CMO will lead, develop, and manage a large, cross-border team to ensure seamless execution while building a high performing team. This role can be hybrid with a base in the Los Angeles Corporate office or remote with regular evening hours expected. Key Responsibilities Establish and implement annual marketing strategies and plans across all regions and channels that align with the company's strategic vision, business goals and growth objectives. Develop marketing guidelines and operating plans across brand, performance marketing, social media and influencer, PR and communications, and creative to drive revenue growth and consumer engagement. Act as a PL owner, define department goals, objectives, annual development plans, and key performance indicators. Lead the marketing team and drive seamless execution to ensure metrics are met and adjust plans to deliver against growth agenda.Oversee go to market strategies across all product categories and regions. Create tailored marketing campaigns and communication plans that target different consumers across all channels and regions. Create and drive effective execution of promotional campaigns for product launches. Own and manage the company's marketing budget. Measure and report the performance of each initiative and assess against ROI and KPI goals.Utilize and translate data, consumer insights and category trends into effective business strategies to win market share and develop new channels and markets. Be responsible for the global marketing department and its performance through team leadership and management, staff hiring, development and coaching to build a high performing team. Experience and Skills Bachelor's degree. 15+ years of experience in marketing and 5+ years of leadership experience overseeing the marketing function in a sizable business in the apparel sector.Strong capabilities and proven track record in brand building and driving brand awareness and business growth with a deep understanding of trend-leading apparel products. Strong commercial and execution orientation with creativity; sensitivity to market trends preferably in Direct-to-Consumer business, lifestyle, or fashion businesses. Superior data analytics and critical-thinking skills. Logical with strong problem-solving capabilities. Excellent cross-border communication and leadership capabilities. A proven leader who can lead, build and develop a large marketing team and manage cross-functional stakeholders. Highly entrepreneurial, results oriented with a strong work ethic. An agile leader who operates well in a cross-cultural, fast-moving environment with changing priorities.Salary range: $300,000-$500,000SE# 510659461

Created: 2024-10-24