Digital Media Manager

HLK is a creative and technology agency focused on understanding and changing audience behavior through deeply integrated brand experiences. We bring clarity of context and creative resolution capable of changing behavior and shaping belief in brands. Active clients include Ameren, Bayer, Envu, Marriott and Winchester. This position is part of the media team and reports to the Group Buying Director. It is a hybrid position. This position requires a diverse background with Google Suite offerings, all aspects of paid social platforms and programmatic trading within the assigned book of work for a variety of B2C and B2B clients. This individual serves a critical role in planning, activating, optimizing and reporting on all key platforms. Responsibilities Active participant in internal program kick-off meetings. Provides historical knowledge to help guide success metric benchmarks, landing page content, persona profiles, etc. Assist in the creation, management, and optimization of paid search campaigns across platforms like Google Ads. Conduct keyword research and analysis to identify opportunities for campaign improvement. Support the implementation of programmatic campaigns on platforms such as DV360. Implement advanced targeting methods, including audience segmentation and retargeting, to reach the most valuable audiences and drive conversions. Works closely with the analytics team to ensure all tracking is in place and is working properly. Pulls platform reporting and provides analysis for Media Strategist. Qualifications Bachelor's degree in related field Minimum of three years of paid search experience, managing online advertising campaigns, ad servers and brand safety vendors Certifications in Google Search, Display, Mobile and Video preferred Ability to strategically assess opportunities and make data driven decisions resulting in tangible improvements in performance Flexibility & ability to work in a fast paced and dynamic environment A strong communicator with a can-do, positive attitude and a strong desire to get things done There are many benefits to working at HLK, including the following: A flexible work environment A casual and creative atmosphere Unlimited time off Paid sabbatical Parental leave Medical insurance Dental insurance Vision insurance 401(k) plan with a company match All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Created: 2024-10-24