Senior Analyst - Performance Marketing (Paid Social)

SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 400+ million tracks from 40+ million artists, the future of music is SoundCloud. We are seeking a highly motivated and creative Performance Growth Marketer to join our team. The ideal candidate will have a strong understanding of social media platforms, digital marketing trends, and a passion for crafting engaging content. We're looking for someone who is equally creative as they are data-driven. This role will be instrumental in driving user acquisition, increasing brand awareness, and optimizing our social media campaigns for maximum ROI. The right candidate is curious, willing to experiment, and passionate about making a difference in the music industry. They would be able to think critically about the Soundcloud audience and how to reach them. Key Responsibilities: Collaborate with cross-functional teams (design, product marketing, analytics) to ensure campaign alignment with overall marketing objectives and create a distribution strategy Work with Product Marketing, Copywriters, and Creative Producers to ideate, strategize, and develop effective creatives for paid media campaigns across multiple channels Proficient understanding of social media platforms (Youtube, Meta, TikTok, and etc) to craft effective paid marketing strategies with respect to each platforms' unique audience and needs Ability to analyze paid media performance to gather insights that could drive brand strategy, product development, and media distribution to effectively bring in new subscribers Experience running paid media campaigns across different platforms with a close attention to detail. Media planning and budgeting experience is a plus Support relationships with external vendors, agencies, and media partners to optimize campaign execution and drive business results Able to export and analyze performance data to gather creative insights, audience segmentation, and prove ROAS. Experience with Looker or Power BI is a plus Stay up to date with industry trends, emerging technologies, and best practices in performance marketing to proactively identify new opportunities and innovative strategies Manage the day-to-day execution of campaigns across a variety of channels including Google Marketing Platforms, App Stores, and Social Media with minimal support Monitor and analyze campaign performance metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), return on ad spend (ROAS), and other key performance indicators (KPIs) Implement A/B testing methodologies to continuously improve campaign performance and optimize landing pages, ad copy, creative assets, and audience targeting Track and report on marketing campaign performance, providing regular stakeholder insights and recommendations Experience and Background: 3+ years of performance marketing experience, focusing on social media marketing Strong understanding of social media platforms and their algorithms Hands-on experience with ad trafficking, campaign optimization, and performance analysis Working knowledge of Mobile Marketing models including attribution models and SKAN data Ability to develop and implement optimization strategies based on data insights A strong work ethic with agency experience is a plus Curious and open mind, self-learner Comfortable with ambiguity Must love music The salary range for this role is $95,000-110,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below! About us: We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London) We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone's voice, perspective and experience is respected and heard We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities Benefits: Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources Robust 401k program Employee Stock Ownership Plan Generous professional development allowance Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit! Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children Various snacks, goodies, and 2 free lunches weekly when at the office Diversity, Equity, and Inclusion at SoundCloud SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what's next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status. At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.

Created: 2024-10-23