Marketing Associate

Job Title: Marketing Associate - Life SciencesLocation: Burlington, MA (Hybrid)Department: Business DevelopmentReports to: Director of Marketing GrowthPrendio is a trusted provider of Procure to Pay software as a service (SaaS). Prendio delivers value to biotech companies by addressing the specific needs of scientists, working closely with trusted suppliers, and giving management the control, they want. Ease-of-use drives compliance while minimizing training and data cleansing. Prendio was designed specifically to support biotechnologists. Prendio supports time-critical research environments with efficient ordering, receipt, and payment of equipment, consumables, and services.Our affiliate company BioProcure, aims to keep researchers in the lab - doing science! We partner with startup Biotechs by providing services designed to streamline the entire procure-to-pay process, implement internal controls, and obtain savings. PrendioBioProcure offers a team of purchasing and accounting experts dedicated to the success of the companies that we partner with.Job DescriptionAs a Marketing Associate at Prendio, you will play a critical role in driving our marketing initiatives aimed at enhancing our brand presence in the biotech and life sciences industry. You will work closely with the marketing team to execute content strategies, manage CRM and email campaigns, and support Account-Based Marketing (ABM) efforts. This role is ideal for someone with a passion for science and marketing, looking to grow their career in a dynamic and innovative environment.Duties and Responsibilities:Assist in the development and execution of content strategies, including blog posts, whitepapers, and social media content, with a focus on scientific writing.Manage and optimize CRM systems (HubSpot preferred) for lead management, segmentation, and campaign tracking.Support ABM strategies, including targeted outreach and personalized marketing efforts.Create and manage email marketing campaigns, including drafting content, AB testing, and analyzing performance metrics.Collaborate with the sales team to align marketing efforts with sales goals and objectives.Analyze data from various marketing channels to assess campaign performance and provide actionable insights.Support other marketing initiatives as needed, including event planning, social media content, etc.Requirements and skillsBachelor's degree in a scientific discipline (Biology, Chemistry, Biotech, or similar) or Marketing.2-5 years of experience in a marketing role within the biotech, life sciences, or related industry.Strong content creation skills, with a focus on scientific writing.Experience with CRM systems; HubSpot experience preferred.Familiarity with Account-Based Marketing (ABM) strategies.Proficiency in email marketing platforms and strategies.Excellent analytical skills with the ability to interpret data and provide actionable insights.Strong organizational skills with attention to detail.Ability to work both independently and collaboratively in a team setting.Benefits:Blue Cross Blue Shield Health Insurance - 100% of employee premiums paidBCBS Dental insurance - 100% of employee premiums paidVSP Vision CoverageFlexible Spending Account HealthcareHealth savings account with employer contribution401KRoth 401kPaid holidaysPaid vacationUnlimited PTOFlexible hoursOther benefits, including a complimentary subscription to the Calm app, pet insurance, legal assistance and more Website -

Created: 2024-10-22