Digital Strategy Manager
NextWave Resources - dania beach, FL
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DIGITAL STRATEGIST - Dania Beach, FL (4 month contract - possibly longer for Maternity leave) Pay: Up to $50 - 60 an hour. POSITION OVERVIEW: A flexible manager role that is well versed in multiple digital disciplines and is familiar with retail customer/shopper marketing strategy that can take projects across both Customer and Consumer side of digital marketing immediately. This person will report to the marketing manager who takes over execution, measurement, and optimization for key strategy projects within the Digital Strategy Roadmap - allowing greater acceleration of overall strategy, piloting of test projects, and the rapid scaling up of successful pilots that are validated. JOB RESPONSIBILITIES: Craft the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business Lead communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media Leverage insights, learnings, and modeling to help determine the right channel mix Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset. Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace Manage US media brand and business budgets, including all operational, fiscal and investment ROI and evaluation responsibilities Collaborate with creative, experience, partner, social, performance, insights, data and analytics teams Coordinate/partner with internal and external stakeholders to author and present best practices, and strategic planning guidelines Help create a pipeline of new ideas and methods of marketing including test and learn plans and analyze relative ROI possibilities Create an environment of collaboration, teamwork, learning and sharing that can help drive associate Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward JOB REQUIREMENTS: Bachelor's degree in marketing, communications, or a related field Media and Communications executive with 8+ years of deep functional leadership experience in relevant media areas and integrated marketing communications Experience in having demonstrated a propensity to challenge organizations to accelerate investment in both new and traditional pioneering media properties and programs Deep understanding of media technology platforms Good understanding of media planning Search Engine marketing, Data/tracking, analytics, CRM, web infrastructure COMPETENCIES & SKILLS: Media Planning/Execution eCommerce Strategy/Execution eCommerce Content Strategy Project Management Search Engine Marketing Content Strategy CPG experience Digital Analytics/Tracking eCommerce Media Customer/Shopper Marketing High Degree Orientation Digital Media Strategy CRM Strategy PHYSICAL ENVIRONMENT: Most work is performed in a temperature-controlled office environment Incumbent may sit for long periods of time at desk or computer terminal Incumbent may use calculators, keyboards, telephone, and other office equipment in the course of normal workday Stooping, bending, twisting, and reaching may be required in completion of job duties
Created: 2024-10-22