Analyst-Marketing

**Description** **You Lead the Way. Weve Got Your Back.** With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, youll learn and grow as we help you create a career journey thats unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally. At American Express, youll be recognized for your contributions, leadership, and impactevery colleague has the opportunity to share in the companys success. Together, well win as a team, striving to uphold our company values and powerful backing promise to provide the worlds best customer experience every day. And well do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong. Join Team Amex and let's lead the way together. The U.S. Consumer Services Team is responsible for our suite of consumer products, services, and experiences in the U.S., including our premium, cobrand, cash back, and lending portfolios, Membership Rewards, Global Travel & Lifestyle Services, the Centurion Lounge network, our Global Dining and Resy businesses, U.S. Consumer Banking, and best-in-class marketing programs across customer, prospect, and partner channels. The USCS team is focused on making membership an indisputable competitive advantage and helping each other become better leaders every day. The U.S. Consumer Marketing team (USCM) is part of the US Consumer Services Group and is responsible for making membership essential by creating and delivering world class marketing for our differentiated products and services that drives demand and inspires engaged card members across the customer lifecycle. The US Membership Acceleration team sits within US Customer Loyalty Marketing (USCLM) as a critical and foundational arm to deliver marketing on behalf of the enterprise to win the hearts, minds and wallets of our customers and deliver on the brand promise. Within the US Membership Acceleration team sits the Member Benefits Marketing team, which is responsible for delivering essential product, benefit, and offer content tailored to Card Member needs throughout the tenured customer journey. The team is looking for an Analyst, Loyalty Marketing, who will partner with the Sr. Manager to develop, evolve, and flawlessly execute marketing strategies across key Amex channels to drive increased benefit usage, long-lasting Card Member behaviors, and ultimately increased share of wallet. Success in this role is measured by the ability to drive engagement with our core loyalty marketing curriculums. The individual will partner closely with Product and Partner Marketing teams to support and execute marketing strategies for loyalty curriculums and collaborate with partners across CPMT (Cobrand Partnership Marketing Team, Co-Brand Product), GCO (General Counsel Office), Compliance, CMC (Consumer Marketing Capabilities), Servicing, EMPS (Enterprise Marketing Platforms and Solutions), and external agencies to bring the marketing to life. This role is ideal for a customer-centric marketer who is motivated by driving measurable results and collaborating with partners across the organization to bring best in-class marketing to life. This position is vital to ensuring flawless and timely end-to-end marketing process flow, from creative build through post-launch insight analysis. The individual should have strong organizational and project management skills, attention to detail, and a passion for reporting and data analysis. **How will you make an impact in this role?** **Key Responsibilities** : + Lead end-to-end marketing campaign execution, ensuring a flawless, timely and compliant Customer experience. + Support marketing activities for product e-Newsletters, product launches and value communications including creative development, changes, partner and legal feedback, creative testing, back-end campaign setup and post campaign validation. + Successfully manage and build cross-functional relationships across multiple internal & external partners to influence go-to-market strategies that drive Card Member engagement. + Own post campaign reporting and distribution of results to gauge campaign performance and drive innovation. **Minimum Qualifications** + At least 2 years of experience developing and executing marketing; experience with or strong interest in digital marketing preferred + Strong Microsoft Excel skills, with experience in pulling, organizing and analyzing data to draw insights and produce strategic recommendations + Fast learner who thrives in a dynamic, fast-paced, and ever-changing environment + Demonstrated skills in building and using relationships, and a thirst for collaboration to drive mutual business outcomes + Highly organizedstrong project management skills, attention to detail, and comfortable operating autonomously across multiple projects at once. + Takes initiative and ownership of projects and works proactively to move forward with project deliverables + Have a can do attitude towards problem solving and demonstrated an ability to work well with new opportunities + Confident written and verbal communicator, with the ability to have a strong voice at the table with a wide range of partners + Experience of working with and managing third-party creative agencies + Sense of humor, positive attitude, intellectual curiosity, and desire to learn + A desire to learn and be part of a high profile, dynamic team + Bachelor's Degree preferred **Qualifications** Salary Range: $55,000.00 to $105,000.00 annually bonus benefits The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, well consider your location, experience, and other job-related factors. We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include: + Competitive base salaries + Bonus incentives + 6% Company Match on retirement savings plan + Free financial coaching and financial well-being support + Comprehensive medical, dental, vision, life insurance, and disability benefits + Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need + 20 weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy + Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) + Free and confidential counseling support through our Healthy Minds program + Career development and training opportunities For a full list of Team Amex benefits, visit our Colleague Benefits Site . American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually. US Job Seekers/Employees - Click here to view the Know Your Rights poster and the Pay Transparency Policy Statement. Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for this position. If the links do not work, please copy and paste the following URLs in a new browser window: to access the three posters. **Job:** Marketing **Primary Location:** US-New York-New York **Schedule** Full-time **Req ID:**

Created: 2024-11-02