Senior Analyst, Audience Strategy [76255]
Onward Search - dallas, TX
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As a Senior Analyst in Audience Strategy, you will be instrumental in developing intricate audience design, strategy, and execution for multichannel customer communications.This role involves working closely with customer data, understanding and defining data parameters, database structures, available models, and campaign management tools. You will also play a pivotal role in planning business campaigns, translating hypotheses and marketing objectives into optimal audience selection criteria.Hybrid in Dallas 2-3 days onsite4-6+ month contractYour day-to-day responsibilities will include:- Crafting sophisticated multichannel campaigns guided by key stakeholder input- Communicating the status of assigned campaigns to involved partners- Performing rigorous quality assurancecontrol steps to ensure audiences meet the desired campaign targeting requirements- Demonstrating subject matter expertise of all relevant business and data knowledgeYou will also collaborate with our client's team, partnering with technology, data, channel, and model development teams to improve campaign targeting accuracy and impact. Additionally, you will work with fellow Audience Strategy team members to develop best practices to deliver strong results.You will take ownership of the development, testing, execution, and monitoring of multichannel audiences within Treasure Data Audience Studio.To be a great fit for this role, you should have:- Three (3) years of proven experience with marketing campaign support and execution- Two (2) years of professional experience with hands-on use of Treasure Data Audience Studio to enable ad-hoc and journey communications and messaging- Intermediate experience reading SQL queries- Experience with User Acceptance Testing (UAT) during dataplatform migration- Willingness to travel as future needs requireIt would be beneficial if you have:-BABS Bachelor's Degree- Experience in Business to Customer (B2C) marketing- Experience with the hospitality industry andor credit cardfinancial services. Perks & Benefits: Medical, Dental, and Vision Insurance Life Insurance 401k Program Commuter Benefit eLearning Education Reimbursement Ongoing Training & Development *To qualify for our benefits package, you must work over 30 hours per week and the length of assignment must be a minimum of 10 weeks. To learn more about this opportunity, apply now. Our recruitment team will be in touch, guide you through the interview process, and advocate on your behalf.
Created: 2024-10-19