Associate Director, Marketing, Rare Disease

The Associate Director, Rare Disease Marketing, IQIRVO is a key role on the Rare Disease Business Unit (RDBU)Commercial Team and will report to the Iqirvo Brand Lead. The candidate will lead US marketing initiatives and key promotional activities to help the Iqirvo team achieve near-term revenue goals.Responsibilities will be focused on HCP marketing, include brand planning, development of brand campaignimage, media, and other key promotional initiatives to support brand growth and new product launch. Included in the scope will be KOL engagement, field and Omnichannel integration, sales data analysis, HCP targeting and segmentation, and marketing budget management. The role will include execution of both personal and non-personal promotional tactics.Main Responsibilities & Job ExpectationsCore Marketing ActivitiesContribute to Brand Planning and Tactical Plan development for IqirvoSupport quarterly business review, brand performance measurement and reviewSupport development of brand creative campaign for Iqirvo including development of campaign tacticsDevelop strategic training plan with the aim of developing best-in-class Rare disease sales organizationLead key initiatives including Omnichannel KOL programs, advocacy plan, etc.Develop and monitor KPIs for brand tactical plan and communicate performance vs leading and lagging indicator to Rare disease leadershipEnsure compliant execution of all promotional activities Cross Functional Leadership Collaborate with:RDBU field leadership to provide support with sales force execution and other business needs.Marketing, Patient support & Sales teams on brand promotional development, execution and performance managementValue & Access team, Sales leadership, TLE team and Training team on brand promotional plan development, execution and performancePromotional review committee to ensure compliant development of field resources in line with the strategyIncorporate insights from primary and secondary research into development of field promotional tacticsWork with advanced analytics to ensure appropriate understanding and implementation of brand strategyShare leadership responsibilities for bi-weekly cross-functional brand team meetingsKnowledge, Abilities & ExperienceBABS in a related field is required; MBA or advanced degree preferredAt least 5 years of biopharma commercial experience, with at least 2 years of Rare Disease exposure, ideally including launch planning experienceStrong preference for candidates with pharmaceutical sales experienceStrong communication and interpersonal skills along with the ability to influence othersAbility to work with multiple internal cross-functional teams and successfully manage multiple projects simultaneously in a matrixed organizationDemonstrated consistent track record of successStrong scientificmedical aptitude, ideally including experience and knowledge of Rare Disease with complex science and reimbursementDemonstrated success in project, vendor, and experience managing large budgetsKnowledge of the AMA, ACCME, PhRMA and FDA regulations associated with promotion and industry-supported scientific education activities.Working within an environment of strict compliance to all appropriate regulatory guidelines to successfully design and execute tactics, programs and tools that achieve business objectives.Excellent written and verbal skills and strong interpersonal communication skillsAble to work from our Cambridge, MA HQ on a hybrid model including 2-3 days per week on averageWillingnessability to travel domestically. International travel may be requiredThe annual base salary range for this position is $175,000 - $215,000This job is eligible to participate in our short-term incentives program. At Ipsen we are proud to offer a comprehensive employee benefits package, including 401(k) with company contributions, group medical, dental and vision coverage, life and disability insurance, short- and long-term disability insurance, as well as flexible spending accounts. Ipsen also provides parental leave, paid time off, a discretionary winter shutdown, well-being allowance, commuter benefits, and much more.The pay range displayed above is the range of base pay compensation within which Ipsen expects to pay for this role at the time of this posting. Individual compensation within this range depends on a variety of factors, including, but not limited to, prior education and experience, job-related knowledge and demonstrated skills.

Created: 2024-10-19