Account Director
Stanton & Company - los angeles, CA
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Stanton & Company is looking for a high-energy, results-driven and ambitious Public Relations Account Director to lead our public relations team. The ideal candidate will have an in-depth understanding of and passion for lifestyle, health and wellness public relations, deep relationships with key media, and a solid understanding of how to maximize influencer engagement as part of a PR campaign. Strong written and verbal communication skills and experience managing and fostering growth among multiple clients are important.The Account Director must be a strong multi-tasker, adept at balancing long-term strategic plans while overseeing day-to-day tactical project executions and have strong media relationshipsknow-how. The Account Director will help lead the strategic planning process and continually develop and implement original, creative communications programs for our clients. The ideal candidate has strong media relations skills, a can-do attitude, and thrives in a fast-paced environment, while delivering consistent and high-quality results.ROLE & RESPONSIBILITIES:Lead account management for key clients, overseeing the junior PR team and all deliverablesSupervise, advise and work alongside the Senior DirectorVP in development and execution of overall strategy and communications for client programs and initiatives, including media relations, mailings, media events, ambassadorinfluencer programs, event seeding and sampling, sponsorship development, brand partnerships, and crisis managementWork closely with account teams in reviewing and creating key client-facing documents including: press materials (e.g., press releases) client strategies and plans, bi-monthly status reports, monthly recaps, etc.Draft press releases and pitches; pursue timely press opportunities and proactive outreach to support Agency clients, brands and individualsSecure top-tier media coverage, including profile and product placement and pivot strategy and tactics when necessaryOnsite management or attendance of media events, media tours, red-carpet events etc. on behalf of clientsParticipate in bi-monthly calls with clients and communicate with clients regularly as neededOversee client budget management and provide necessary metricsKPIsProvide strategic counsel to clients on ongoing basisNetwork and leverage existing industry relationships and grow new relationshipsManage and develop junior team membersDevelop, finalize and manage client contractsResearch, vet and pitch new business opportunitiesCreate and submit new business proposalsATTRIBUTES:8-10 years of public relations experienceA strong team-oriented leader with vision and clarity with a desire to mentor and grow team membersStrong media relations experience in lifestyle, health and wellness, beauty, natural foods, book launches and packagedconsumer goods (broadcast, print, digital, podcasts)Excellent communication skills, verbal and writtenAn approach that integrates strategic thinking with big, bold creative ideasA proven track record of building and executing successful PR strategiesHands-on experience networking and building relationships, writing communications proposals and pitching new business opportunitiesLong-term strategic vision with the ability to simultaneously manage short-termongoingday-to-day activities and activationsStrong project management and prioritization skills; ability to execute against multiple projects simultaneouslyProactive mindset and approach, actively generating new ideas and opportunities to support client objectivesA passion for a healthy, active lifestyleA positive attitude, charismatic, enthusiastic, high-energyA consistent display of integrity, professionalism, discretion, and judgmentABOUT US:Stanton & Company is a full-service sports and lifestyle marketing and PR agency focused in the healthy, active living space. We represent philosophy driven brands including both personalities and brands, developing strategic communications programs including media relations, influencer engagement, event activations, brand partnerships and more. We bring the skills and high level thinking from big agency, big brands background to socially minded, entrepreneurial clients.
Created: 2024-10-18