Sales Representative
49th Parallel Coffee Roasters - los angeles, CA
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Title: Sales Representative- Los AngelesDate: October 2024Reports to: Vice President, SalesLocation: Greater Los AngelesOrange County RegionWho we are: 49th Parallel Coffee Roasters is a Vancouver based Specialty Coffee company founded in 2004. What sets us apart is our commitment to direct trade sourcing and roasting outstanding specialty grade coffee in small batches. In addition to our five 49th Parallel Cafes in Vancouver and Montreal, we have successful Wholesale and Ecommerce businesses bringing our exceptional coffee to customers all around North America.Our Vision: BUILD NORTH AMERICA'S LEADING SPECIALTY COFFEE MOVEMENTOur Mission: Make Specialty Coffee Accessible to More People (in More Ways) By Crafting EXCEPTIONAL DIRECT TRADE COFFEE, WITH INTENTION, That INSPIRES CURIOSITYThe Role:The Sales Representative will build relationships and grow volume with Retail and Food Service partners, as well as seek out and secure new opportunities. This role will act as a champion and ambassador for 49th Parallel Coffee and the Specialty Coffee movement.The role is a 9-month fixed-term contract. The successful candidate will be based in the Greater Los AngelesOrange County area.Primary Responsibilities:Retail Store GrowthEngage with Store ManagersTeams to educate and advocate on our brandDrive brand awareness in top stores through negotiation of secondary merchandising and display opportunitiesProspect and close on new Retail stores to increase distribution for the brandConduct compliance checks to ensure availability and report on stock issuesReport regularly on wins, challenges and opportunitiesProduct Trial ProgramConduct In-Store Demos (3-5 per month)Engage with customers to create excitement and connections with our brandFollow guidelines for demo including set uptake down procedures and coffee preparationEducate customers on our brand, coffee preparation and key selling featuresMaintenance of Demo equipment, transportation, and storageWork with Marketing Coordinator to schedule demos around key sales periodsFood Service Account ManagementBuild strong relationships with our Café and Restaurant partners in the regionConduct monthly visits to offer product support and ensure satisfactionReport regularly on wins, challenges and opportunitiesStrengthen Relationships with other StakeholdersBuild relationships with our Broker and Distributor partners to gain influenceEducate Broker and Distributor teams on our brand and key selling featuresWork closely with these teams to identify opportunities and build volumeOther Special Projects as determined by the Leadership TeamWhat's Required:Minimum two (2) years of RetailGrocery sales experiencePassion for Specialty Coffee and the coffee industryDesire and drive to negotiate and open new business opportunitiesExcellent customer focus & relationship management skillsStrong communication (verbal and written) skillsAbility to act as an ambassador of the brand and demonstrate the Company ValuesDemonstrate sound judgment and problem-solving skillsValid Driver's license and vehicle requiredMust be based in and able to travel throughout the Greater Los AngelesOrange County Region; some travel to the Pacific Northwest also requiredSome moderate lifting will be requiredEstimated time in the field- 80%, Estimated travel 10%To learn more about 49th Parallel Coffee Roasters, visit us at
Created: 2024-10-18