Brand Activation Manager

CULTIVATE A BETTER WORLD Food served fast does not have to be a typical fast-food experience. Chipotle has always done things differently, both in and out of our restaurants. We are changing the face of fast food, starting conversations, and directly supporting efforts to shift the future of farming and food. We hope you will join us as we continue to learn, evolve, and shape what comes next on our mission to make better food accessible to everyone. THE OPPORTUNITY The Brand Activation Manager is a regional marketing leader with a focus on key markets which make up a significant percentage of current revenue and future growth. You will develop annual marketing plans for key markets to grow sales and increase consumer perceptions, builds national community initiatives, locally activates national campaigns, and support regional vice president and local ops. WHAT YOU'LL DO In addition to following Chipotle's policies and procedures, principal accountabilities include, but are not limited to: Leads local marketing for region with focus on key markets, which make up a significant percentage of Chipotle's current revenue and future growth, to increase sales and consumer perceptions. Create and executes annual local marketing plan for key markets with objectives, strategies, and activations. Develops national community initiatives which build consumer trust through increasing the perception Chipotle Cultivates a Better World. Executes each community initiative with organizational cross-functional partners for national launch. Locally activates national campaigns by creating and developing local marketing in key markets which drives campaign awareness. Campaigns include new products, national sports and partnerships, brand campaigns, farming, and foodprint. Supports regional vice president and local ops teams. Attends and participates in weekly ops calls and quarterly meetings, and communicates market performance trends. WHAT YOU'LL BRING TO THE TABLE Bachelor's Degree in Marketing or another related field 5-8 years of experience Some supervisory experience preferred Cultivates Creativity, Strategic Mindset, Collaborates, Communicates Effectively, Manages Complexity, Action Oriented Travel as needed to Newport Beach, CA and regional locations. Must be able to drive and have a valid driver's license to different regional areas PAY TRANSPARENCY A reasonable estimate of the current base pay range for this position is $85,000.00-$115,000.00. You are also eligible for annual cash bonuses and equity awards based upon performance and other factors. Actual compensation offered may vary depending on skill level, experience, and/or education. Chipotle offers a competitive total rewards package, which includes medical, dental, and vision insurance, 401k, sick leave, vacation time, and much more. Visit for more details. WHO WE ARE Chipotle Mexican Grill, Inc. (NYSE: CMG) is cultivating a better world by serving responsibly sourced, classically cooked, real food with wholesome ingredients without artificial colors, flavors or preservatives. Chipotle has restaurants in the United States, Canada, the United Kingdom, France and Germany and is the only restaurant company of its size that owns and operates all its restaurants in North America and Europe. With employees passionate about providing a great guest experience, Chipotle is a longtime leader and innovator in the food industry. Chipotle is committed to making its food more accessible to everyone while continuing to be a brand with a demonstrated purpose as it leads the way in digital, technology and sustainable business practices. For more information or to place an order online, visit Chipotle Mexican Grill is an equal opportunity employer that values diversity at all levels. As a people-first company rooted in values, our purpose extends beyond serving nutritious food using real ingredients. It means hiring world-class individuals and fostering a culture that champions diversity, ensures equity, and celebrates inclusion. All qualified applicants, regardless of personal characteristics, are encouraged to apply.   Qualified applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. Please contact if you need an accommodation due to a disability to complete an application, job interview, and/or to otherwise participate in the hiring process. This email does not respond to non-accommodations related requests.

Created: 2024-11-02