Marketing Coordinator

Wall Colmonoy located in Madison Heights, MI specializes in advanced materials and surface engineering solutions. We offer thermal spray coatings, brazing products, engineered components, and materials for various industries including aerospace, automotive, and manufacturing. Our focus is on improving performance, durability, and efficiency of components and systems. As our Marketing Coordinator you'll have the opportunity to help shape the future of our company and make a lasting impact on our success. Essential Responsibilities Online Presence and Social Media: Contribute to the organization's online presence by drafting and posting content as requested on platforms such as LinkedIn, Facebook, Twitter, and our website. Create/edit imagery for social media, website, and e-campaigns. Monitor engagement metrics to provide insights for improvement. Mailing List Management (HubSpot): Source new and updated contacts Update contact properties as needed Create contact lists based on segments such as business unit, industry, etc. Promotional Items: Review inventory of existing promotional items and reorder when needed. Keep promotional closet organized and tidy Source, quote, and recommend new promotional items when needed. Printed Collateral and Literature Management: Review inventory of printed materials and work with vendor to place reorders when necessary. Ensure platforms such as the extranet and tech-data books are updated with the latest literature files, ensuring accuracy and relevance. Organize and fulfill literature and promotional item requests efficiently, ensuring timely delivery. Feedback from Sales and Technical Team: Source and organize feedback for marketing needs such as SDS, selector charts, and brochures. Collaborate with the sales and technical teams to ensure accurate and up-to-date information. Communicate feedback to the marketing team for necessary updates. Tradeshows / Conferences / Sales Meetings: Coordinate details for tradeshows, conferences, and sales meetings. Ensure logistics and schedules are organized. Communicate event details with relevant stakeholders. Press Releases and PR Management: Gather details from the team for press releases and PR efforts. Source information and write initial drafts for press releases. Collaborate with the team to finalize and distribute press releases. Assist Global Marketing Manager with various projects as needed. Qualifications and Experience Bachelors degree in Marketing, Business, Advertising, Communication or equivalent Experience in CRM or customer database software such as HubSpot and/or Salesforce Strong proficiency in MS Office Applications: Excel, Word, PowerPoint, Proficiency in Adobe Creative Suite: Photoshop, InDesign and Illustrator Extremely organized with strong attention to detail, highly motivated Ability to manage multiple tasks while meeting deadlines Excellent written, communication and interpersonal skills Team player - works to ensure team goals are met or exceeded Work across time zones, multiple departments including sales, technology, accounting, and operations as well as with vendors If you are a driven and experienced marketing professional with a passion for industrial or B2B Marketing, we encourage you to apply for this exciting opportunity.

Created: 2024-11-02