Email Marketing Coordinator

The Email Marketing Coordinator plays a key role in driving our organization's outreach, membership growth, and communication efforts through the development, execution, and optimization of email marketing campaigns. The Email Marketing Coordinator works closely with internal teams to craft targeted, high-quality email content that engages our members, enhances our brand presence, and supports our overall marketing objectives. The incumbent is responsible for managing the full lifecycle of email campaigns - from concept and design to deployment and analysis and leverages their keen attention to detail, strong organizational skills, and knowledge of email marketing best practices to ensure all communications are delivered on time, are error-free, and achieve maximum impact. This position is ideal for someone who is highly motivated, driven to succeed, excels in a fast-paced, deadline-driven environment, and is passionate about leveraging email as a strategic tool to further the mission of a non-profit membership organization. ESSENTIAL FUNCTIONS: Email Campaign Development and Execution: - Participate in the design, planning, and implementation of email marketing campaigns. - Manage the scheduling, routing, and approval process for all emails to ensure timely delivery and alignment with organizational objectives. Content Creation and Quality Control: - Proofread and edit email content for clarity, grammar, spelling, and overall messaging accuracy. - Conduct thorough quality assurance checks to ensure all emails meet brand standards and are mobile-friendly. Optimization and Personalization: - Upgrade email templates using advanced features such as graphics, personalization, and automation to enhance user engagement. - Continuously review and refine email design and messaging to improve click-through rates and minimize unsubscribes. Collaboration and Coordination: - Work closely with internal teams to track progress and ensure timely completion of tasks using Wrike, our task management system. - Assist with data segmentation to improve the relevance and performance of email campaigns. Performance Analysis and Reporting: - Analyze email campaign performance metrics, including open rates, click-through rates, and conversions, and suggest actionable improvements. - Troubleshoot and resolve any issues related to the generation, deployment, or delivery of emails. Industry Best Practices and Compliance: - Stay up to date on industry trends and email marketing best practices to ensure all campaigns comply with policies and standards. - Ensure all email activities follow established guidelines to optimize deliverability and maintain strong subscriber engagement. Additional Responsibilities: - Complete other duties as assigned to support the broader goals of the marketing department. REQUIRED JOB QUALIFICATIONS: - Bachelor's degree in marketing, communications, or related discipline; or 2-4 years proven work experience in an equivalent position. - Proficiency in marketing automation technology - Excellent written communication and copywriting skills - Strong project management skills - An ability to work under tight deadlines - Ability to collaborate effectively with other team members - Experience with analytical and database tools - Familiarity with standard marketing concepts, practices, and procedures within digital marketing and marketing communications - Proficiency in Microsoft Office suite PREFERRED JOB QUALIFICATIONS: - Experience with Salesforce Marketing Cloud - Experience with Wrike Management system WORKING CONDITIONS: - This position works in an office setting. - Typical working hours are 8:30 am - 5 pm, Monday through Friday, with an hour lunch break. - Generally, a climate-controlled environment with occasional exposure to outdoor weather conditions, if supporting aviation related events. - This position does not require travel. PHYSICAL DEMANDS: The physical demands of the Email Marketing Coordinator position are typical of a standard office environment. While performing the duties of this job, the employee will regularly be required to: - Sit for extended periods while working at a computer or attending meetings. - Use hands and fingers to operate a computer keyboard, mouse, and other office equipment. - Communicate effectively via email, phone, and in-person, which requires clear speech, hearing, and vision. - Occasionally lift or move items weighing up to 15 pounds, such as boxes of materials or equipment. - Occasionally stand, walk, and reach with hands and arms during the course of normal office activities. This role may involve extended periods of concentration and focus, particularly when managing email campaigns or analyzing data. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions. Additional position details: This position works out of the Frederick, MD location and is not eligible for remote status. The salary range for this position is: $45,000 - $50,000 depending on experience. Benefit information: Flight Training (learn to fly for free) & Flight Proficiency Program Medical, Dental, and Vision insurance is available for employees and their dependents the 1st of the month following their start date Health Savings Plan with employer contribution (only if choosing the HDHP medical plan) 401(k) Retirement Plan with a company match, and annual discretionary supplemental employer contribution Company paid Short and Long-term Disability Insurance Company paid Life Insurance and AD&D insurance with the option to buy up Paid Time Off (PTO): 17 days accrued during first year (accruals increase based on tenure) Paid Holidays: 12 holidays Personal days: 3 (prorated based on hire date) Volunteer day: 1 (prorated based on hire date) Paid Parental Leave AOPA Membership Employee Assistance Program Wellness Program Gym Reimbursement Program Flexible Spending Plans Supplemental insurance options (critical illness, accident, hospital indemnity) Tuition Reimbursement Program Business casual dress code Free coffee, tea, hot cocoa

Created: 2024-10-19