Marketing Analytics Manager

Our mission at Duolingo is to develop the best education in the world and make it universally available. It's a big mission, and that's where you come in! At Duolingo, you'll join a team that cares about educating our users, experimenting with big ideas, making fact-based decisions, and finding innovative solutions to complex problems. You'll have limitless learning opportunities and daily collaborations with world-class minds - while doing work that's both meaningful and fun. Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world. Read our blog to learn more. About the role We are building a world class marketing organization at Duolingo with the goal to make a significant impact on the company's rapid global growth. We are both innovative and rigorous as we build out our marketing analytics function. For this growing team, we're looking for a curious marketing analyst to help us build the foundations of measuring and understanding the impact of our media spend. You will serve as a bridge between marketing and the data science team and play a key role in enabling more data-driven marketing campaigns for Duolingo. Duolingo is the most popular language learning application in the world, with over 300 million learners and hundreds of billions of data points. We are passionate about educating our learners, making fact-based decisions, and finding elegant solutions to complex problems. While we take our mission to heart, we don't take ourselves too seriously; we are creative, and we have fun at work every day. If this sounds like you, then come help us build the next-generation learning company! You will... Create data driven insights about the impact of our global performance marketing campaigns Develop new approaches to grow our user base through data driven marketing optimization Collaborate with our international marketing, social media, and CRM team to support campaign decisions Partner with our data science team to better understand our new user cohorts and user behaviors Act as a thought partner in defining the company's marketing key performance indicators and tracking progress against target metrics Mold data from multiple sources to answer key strategic marketing questions Partner with marketing tech to influence and prototype backend data design, build intuitive and readable dashboards using visualization tools (e.g., Tableau), and extract actionable insights Bridge analytics and marketing, speaking both languages You have... Minimum of a Bachelor's degree in Statistics, Mathematics, Economics, or another related STEM degree field At least 2 years of experience as a marketing analyst working with data from digital campaigns Strong expertise using SQL to extract, clean, and transform data in large, complex, nested, databases Expertise working with R, Python, or other statistical software Proficiency with data visualization tools such as Tableau or Data Studio for data analysis, insight synthesis and presentation Strong ability to condense complex concepts and analysis into clear and concise takeaways that drive action Excellent written and verbal communication skills with meticulous attention to detail Demonstrated strong intellectual curiosity Able to work in our New York office Exceptional candidates will have... Experience querying large data warehouses (e.g. AWS/Redshift and Google Cloud) Experience with digital subscription and in-app purchase mobile businesses with millions of users An impressive Duolingo XP or streak! Take a peek at how we care for our employees' holistic well-being with our benefits here. We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter. Duolingo is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. By applying for this position your data will be processed as per the Duolingo Applicant Privacy Notice. We post a multi-level salary range for all of our roles. This is not inclusive of the rest of our awesome portfolio that includes equity compensation and world-class benefits. Our salary ranges are the same for all US locations. Your recruiter can share more details about the range for a specific level during the hiring process. The actual salary within the range is determined by many factors including but not limited to, skills, experience, education, and internal equity. Salary Range: $93,500-$184,000 USD

Created: 2024-10-19