Internet Director
Midway Nissan - phoenix, AZ
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Come work for the best! If you are interested in a career in the automotive business we welcome you to apply today to join our family at Midway Nissan. We welcome you to apply for a position where you can contribute to our goal of providing an extraordinary automotive experience to all of our clients. At Midway, we set each member up for success by providing comprehensive training for each position within our organization Benefits: Competitive Pay Medical, Dental, and Vision Insurance 401(k) Plan Paid Vacation Paid Sick Days Growth opportunities Paid Training to develop hard skills Long term job security Responsibilities: Work closely with dealership staff to provide website assistance and implement strategies to increase online marketing presence Website development Continuously upgrade web system by testing, evaluating and installing new enhancements Update new software when necessary iMaintain web system performance Streamline online navigation for clients Improve website communication Post audio/video recordings on website Research and implement marketing strategies Create opportunities to interface with prospective customers online Train staff to utilize and maintain social media presence Day 1 Read Work Notes for Internet Leads - train or get involved Day 2 Lead Review - did the salesperson call/email/text/video? Did they offer switch vehicles and find the customers interests and buyer motivations? Get involved/Call customer if needed and offer training so salesperson based on what was witnessed in the lead Day 5 or 7 Manager Call - If there is no contact, build value; if there has been contact, but no appt, help set an appt. Train Salesperson Open Emails Received 72 Hour Untouched Weblead widget Review Sales Tracking report sorted by Update date and get involved with leads/phone ups not touched in the longest amount of time TRAINING WITH SALESPEOPLE - group or one-on-one Phone Ups - Last 7 Days Internet Leads - Last 7 Days Review Lost Prospects and find deals for customers marked lost prematurely Best Reports to look at: Sales Results Report (used Daily: AM pep rally, 2pm, 4pm) New Leads By Rep (sourced to Internet AND Phone Up) Review weekly for last 30 days every Tuesday How are lead counts? How is lead performance? BDC Activity Report (highlight CTI calls, emails sent, texts sent) Qualifications: Associated degree or related training in a web development-related field Excellent organizational and administrative skills Solid writing and communication skills Proficient use of social media for marketing Knowledge of web design helpful but not necessary Flexible, responsible, hard-working, and ethical personality Openness to learn new applications and software as needed Willingness to own projects and carry them to completion with minimal oversight We are an equal opportunity employer and prohibit discrimination/harassment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Created: 2024-10-14