Senior Director, CRM and Lifecycle Marketing

Meet Upside: We created Upside to transform brick-and-mortar commerce. Our technology uses the sophistication of online retail-profit measurement, attribution, and incrementality-to provide users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers. We've helped millions of users earn 2 to 3 times more cashback than any other product, and hundreds of thousands of brick-and-mortar businesses earn measurable profit. Billions of dollars in commerce run through the Upside platform every year, and that value goes directly back to our retailer partners, the consumers they serve, and important sustainability initiatives. The Impact You'll Make: You'll develop Lifestyle Marketing and CRM strategies to onboard new Upside consumers and increase LTV engagement, satisfaction, and retention. As part of the Consumer Marketing Leadership Team, you'll report to the CMO and President, Consumer. Team Leadership: Lead and grow a CRM and Lifestyle Marketing team, promoting a culture of creativity and new ideas. Strategy Development: Develop dynamic CRM and Lifestyle Marketing strategies that align with Upside multi-vertical objectives, including product education, adoption, engagement, loyalty, and referral. Build and garner alignment for quarterly road maps of projects to complete to increase channel growth and support product launches. Impactful Partnerships: Build relationships across Acquisition, Brand, Product, Research, Data, and other teams that are critical to CRM growth strategy. Performance Ownership: Establish KPIs to measure the effectiveness of campaigns and guide data-informed decision-making. Report results and learnings to the broader Consumer Marketing team, using insights to optimize performance and identify broader growth opportunities. Consumer Insights: Analyze consumer data and behaviors to identify trends, opportunities for segmentation, and targeted communication strategies. Campaign Oversight: Ensure delivery ofmulti-channel marketing campaigns that resonate with consumers and grow engagement across multiple touchpoints. AI and CRM Trend Awareness: Stay current on changes in CRM technology, identify best practices, and bring new ideas to fruition. Identify opportunities for automation and integration of AI / ML into our experimentation strategy. What You Should Have: 12+ years of Lifecycle Marketing and CRM combined with a track record of increasing consumer engagement and retention within a relevant industry Bachelor's degree in Marketing, Business Administration, or a related field Proficiency in CRM software and related technologies such as Iterable and Segment Knowledge of marketing automation tools and consumer data analytics Affinity for numbers, consumer insights, and applying data to inform strategy Experience managing a successful Lifecycle Marketing or CRM team Willingness to work in a collaborative environment and build partnerships Tools We Use: Iterable Email on Acid Snowflake Census Neustar/TransUnion Data Clean Rooms Location: This hybrid role is required to work at our NYC office for 2 days/week. Compensation: The final starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific salary range during the hiring process. Benefits: Medical, dental, and vision coverage starting on Day 1 Equity (ISOs) 401(k) program Family planning programs + generous paid parental leave Physical fitness and wellness memberships Emotional and mental health support programs Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break Flexible work environment + support for your home office setup Lunch and parking reimbursement for in-office employees Employee Resource Groups Learning and Development opportunities Transparent culture Amazing mission! Why Join Upside? Our mission, values, and dedication to inclusivity guide our team of more than 300 people worldwide, and the quality of our culture is reflected in the impact we've had on the people and businesses we work with. But don't just take our word for it! In 2023, Upside was included as a Top Workplace in the USA, received six Best Places to Work awards from Built In, was named a Top Workplace for Perks & Culture by The Muse, and was listed second year in a row on the Deloitte Fast 500. At Upside, we believe that diversity drives innovation. Our differences are what make us stronger. We're passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives and we do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Everyone is welcome here! Notice To Recruiters And Placement Agencies: This is an in-house search with a dedicated recruiter. Please do not submit resumes to any person or email address at Upside. Upside is not liable for, and will not pay, placement fees for candidates submitted by any party or agency other than its approved recruitment partners. #LI-Hybrid #LI-SJ

Created: 2024-11-02