Sr. Director, Marketing

At PALFINGER, we have been lifting people and goods to a new level for over 90 years - with a pioneering and passionate spirit. As a global technology and engineering company, we are the world's leading manufacturer and supplier of innovative crane and lifting solutions. Our success is based on the tireless efforts of our approximately 12,700 employees, who contribute their ideas and energy to our vision. With us, you can expect a dynamic working environment full of opportunities for personal and professional development. Become part of our team and start your career at PALFINGER. PALFINGER is seeking a Senior Director of Marketing based in our North American Headquarters in Schaumburg, IL. Reporting directly to the VP of Sales and Service, you will be responsible for driving customer and revenue growth by strengthening our leadership position in the market, driving better engagement with prospects, users, and dealers and garnering market insights to inform product strategy and sales execution. If you are an experienced leader ready to make a strong impact guiding our marketing strategy and execution, we encourage you to apply and help us shape the future of our brand. Your Responsibilities Responsible for driving customer and revenue growth by strengthening our brand positioning in the market, leveraging digital and traditional marketing efforts to drive better engagement with customers, prospects, users and dealers Build strong cross-functional partnerships with teams including sales, service, product line management and corporate marketing to create long-term value for our customers and businesses Identify and plan differentiated and impactful marketing strategies/materials, strengthening our leadership in the customer engagement space across all product lines and segments. Develop meaningful messaging frameworks addressing different personas and audiences; understand the buyer, pain points and differentiated value Key performance indicators will include improving growth metrics (revenue, market share), leads generated, brand awareness, product launch campaigns, trade marketing campaigns, and digital presence Media Management: Content strategy, Direct & email marketing, Social Media management, SEO, Asset creation Build, plan and implement the overall digital marketing strategy, garnering market and customer insights Identifying new market opportunities and the target audience of a product checking the efficiency of the implemented product development and marketing strategies Build and develop a capable marketing team, delegating tasks fairly _____ Your Qualifications 10+ years of marketing leadership experience growing marketing teams, preferably in related industry Bachelor's or Master degree in marketing or related discipline; MBA preferred Proven leadership experience carrying out marketing efforts, including planning, prioritizing, and implementing strategy Marketing innovation and experience with leading product marketing strategy Creative and innovative, with an entrepreneurial and customer-centric mindset Experience working cross-functionally to ensure marketing programs are in line with company objectives Data-driven profile with the ability to draw insight from complex marketing data Proven ability to influence senior executives and build trust across different functions. Great communication and presentation skills _____ What We Offer Competitive compensation. 401(k) with Company match. Medical, dental, vision, life, accidental death and dismemberment insurance, and short- and long-term disability (depending upon state). Wellness program offered. Paid Company holidays and paid Personal Time Off (PTO). Opportunity for continuous learning and career growth. This job posting describes the general nature of work performed by employees within this classification. The information on this posting is not designed to contain a comprehensive list of all responsibilities required of employees assigned to this job. Other duties may be assigned. PALFINGER is not utilizing any external recruiting agencies for this opportunity. We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Equal Opportunity Employer/Vet/Disabled

Created: 2024-10-19