Vice President of Brand

We are seeking a dynamic and experienced Vice President of Brand to lead our brand strategy and brand marketing efforts. This pivotal role will be responsible for developing and executing comprehensive strategies to enhance brand awareness, drive customer engagement, and support business growth. Reporting to the Head of Brand and Protection Marketing and sitting within the centralized marketing organization, the ideal candidate will be a visionary leader with a strong background in brand management, marketing, and communications, with a proven track record of success in a fast-paced, competitive environment. About the Role In this opportunity as the Vice President of Brand, your primary responsibilities will include: Brand Strategy: Develop and implement a robust brand strategy that aligns with the company's mission, vision, and business objectives. Brand Planning, Positioning & Messaging: Define and refine brand positioning and messaging to ensure consistency and resonance across all marketing channels. Integrated Marketing Campaigns: Lead the creation and execution of integrated marketing campaigns that drive brand awareness, familiarity, and strengthen desired perceptions. Visual & Verbal Identity: Oversee the development and maintenance of a compelling visual and verbal brand identity that reflects our brand's values and differentiates it in the marketplace. Brand Architecture & Portfolio Strategy: Design and implement a coherent brand architecture and portfolio strategy that supports business objectives and enhances brand equity. Brand Marketing & Sponsorship Strategy: Develop and execute innovative brand marketing and sponsorship strategies to drive engagement and loyalty among key stakeholders. Brand Governance: Oversee the development of brand governance models and frameworks to guide adoption and application of the brand across the customer and employee journey. Cross-functional Collaboration: Work closely with product, sales, communications, and other internal teams to ensure brand consistency and integration across all touchpoints. Performance Metrics & Reporting: Establish and monitor brand and campaign KPIs to measure effectiveness and adjust strategies as needed. Leadership & Team Development: Lead, mentor, and inspire a high-performing brand marketing team, fostering a culture of creativity, collaboration, and excellence. Budget Management: Manage the brand marketing budget, ensuring optimal allocation of resources to achieve strategic objectives. About You You're a fit for the role of Vice President of Brand if you have: Education: Bachelor's degree in Marketing, Business, Communications, or a related field; an MBA or advanced degree is preferred. Experience: 10+ years of experience in brand management, marketing, or related roles, with a significant portion in B2B tech and SaaS environments. Brand Leadership: Proven experience in building and maintaining relevancy for historic, storied brands. Strategic Thinking: Strong strategic and analytical skills, with the ability to translate insights into actionable strategies. Communication: Exceptional communication and presentation skills, with the ability to influence and engage stakeholders at all levels. Cross-functional Collaboration: Demonstrated success in managing complex projects and leading cross-functional teams in a fast-paced, highly matrixed environment. Industry Knowledge: A passion for innovation and a deep understanding of the latest trends in technology, AI, and digital marketing. Creative Mindset: A strong creative orientation, with the ability to bring fresh, innovative ideas to the table. Adaptability: The ability to thrive in a high-pressure, competitive environment and adapt to changing priorities. Skills and Competencies: Brand Management: Expertise in brand strategy development, visual and verbal identity, and brand architecture. Leadership: Proven ability to lead and develop high-performing teams. Integrated Media Strategy: Skilled in executing cross-channel marketing campaigns that deliver measurable results. Analytical Mindset: Ability to establish metrics, analyze performance, and adjust strategies accordingly. Stakeholder Relationships: Strong interpersonal skills and the ability to influence senior leadership and cross-functional teams. Project Management: Ability to manage complex projects with multiple stakeholders and priorities. #LI-JK3 What's in it For You? You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through: Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing. Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more. Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking. Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact. Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world. Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing. We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward. Accessibility As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace. We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. Protect yourself from fraudulent job postings click here to know more. More information about Thomson Reuters can be found on

Created: 2024-11-02